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The return of BBC One’s intense 12-week job interview with one of the most well-known business tycoons, Alan Sugar, kicked-off with an impressive 8.3 million viewers during the prime-time slot last night, its highest ever launch audience.BBC’s all-new Apprentice saw a bunch of fresh-faced wannabes line-up for Sugar’s first task – involving a girls team,… Continue reading Alan Sugar’s new Apprentice banks the top spot

Carat predicts that UK adspend will fall 7.1% this year, with worldwide spend falling 5.8%.2009 declines are led by negative growth in almost every major advertising market, with the exception of China, said Carat.Jerry Buhlmann, CEO of Aegis Media, said: “These forecasts represent widespread adoption of a much more cautious approach to spending in the… Continue reading Carat forecasts 7.1% drop in UK advertising spend this year

Absolute Radio has signed a deal to sell Planet Rock’s airtime and online advertising from 1 April, alongside its own network of stations.Planet Rock – which will be sold alongside Absolute Radio, Absolute Classic Rock and Absolute Xtreme – will be establishing its own sponsorship and promotions team.Donnach O’Driscoll, CEO of Absolute Radio, said: “Absolute… Continue reading Absolute Radio and Planet Rock sign ad sales deal

Twitter is set to launch an enhanced version of its service this year, specifically designed for commercial users, according to founder Biz Stone.The micro-blogging social networking service has brought forward plans to start charging commercial users, in order to generate more revenue by next year.Stone confirmed the network’s commercial expansion, saying: “We have lots of… Continue reading Twitter to charge commercial users

Outdoor firm Avanti Screenmedia saw ad revenue from national brands increase 15% year on year in 2008. For the final six months of 2008, Avanti’s revenue totalled £2.39 million, down 9.5% from 2007. However, it said a 42.8% reduction in operating costs saw a reduction in its pre-tax losses to £1.63 million, from a loss… Continue reading Avanti Screenmedia reports 15% increase in ad revenue

Around 80% of mobile media users access mobile media once a week, with 46% using it daily, according to new research from Orange.The survey, of more than 2,000 mobile media users from across all UK mobile networks, also found that the strongest usage of mobile media being in the home: 67% of participants who used… Continue reading Mobile media usage rises

BBC One’s final Mistresses attracted the highest ratings during the all-important 9pm to 10pm peak-hour last night, with more than 4.1 million viewers and a 17.6% average audience share.The last episode in the second series of the drama, based around a group of four female friends and their often-eventful love lives, came to a dramatic… Continue reading Mistresses finale pulls in the highest ratings

The specialist magazine publisher Future is set to relaunch its gadget title T3 with a host of new features in a bid to distinguish the title from its rival, Stuff magazine.The revamped May issue, which is due to hit newsstands next week, will place Future’s gadget title as a “broadsheet” alternative to Stuff‘s “tabloid magazine”,… Continue reading Future revamps T3 magazine

The BBC Trust has reaffirmed its view that a partnership approach from the BBC is the best way to deliver a wide range of public service broadcasting.In a response to the government’s Digital Britain report (see Broadband for all by 2012Broadband for all by 2012Broadband for all by 2012 ITV and BBC could share regional… Continue reading BBC Trust emphasises support for BBC partnerships

Vodafone UK has made Shan Henderson, its head of mobile advertising and industry development, redundant and merged his responsibilities into a global role.Henderson’s UK ad role has been axed as the telecom operator is looking to take advantage of the increasing number of global ad campaigns, according to reports.Erik de Kroon, head of marketing for… Continue reading Vodafone makes UK mobile advertising role redundant