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John Snyder, CEO at Grapeshot, suggests setting your sights on behavioural targeting…

Andy Burnham, the culture secretary, has ruled out the possibility of the Government providing subsidies to help support the struggling regional press industry.However, Burnham did offer some support to local newspapers by hinting at a “package” to assist the regional sector and also condemned local authorities for launching titles that compete with the local press.In… Continue reading Burnham rules out government subsidies to local newspapers

The Local Radio Company has received a £1.25m cash takeover bid from Cornwall-based radio group UKRD.The Local Radio Company, which owns 20 local stations around the UK, is one of the few remaining publicly listed radio companies in the UK.Trevor Smallwood, chairman of UKRD, said: “We believe the offer represents an attractive premium over recent… Continue reading Local Radio Company receives £1.25m takeover bid

Condé Nast has signed a new promotion deal with Spotify, the free online music service, ahead of the much-anticipated UK launch of Wired magazine.The radio-style campaign is set to launch tomorrow, before Wired hits the newsstands on Thursday, according to reports.The UK version of the long-running US-based men’s magazines, which covers business, technology, science, entertainment… Continue reading Condé Nast and Spotify team-up for UK launch of Wired

Despite the proliferation of computers, video-capable mobile phones and similar devices, TV in the home still commands the greatest amount of viewing in the US, even among those aged 18-24, according to new research. The study, conducted on behalf of the Nielsen-funded Council for Research Excellence by Ball State University’s Center for Media Design and… Continue reading Home TV viewing still popular in the US

This table shows the latest European advertising growth forecasts from ZenithOptimedia, Carat, and GroupM.

This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others.

Digital research firm comScore has found that 93% of iPhone owners accessed mobile media in January. According to comScore, mobile e-mail is used by 75% of British iPhone owners, making it the most popular type of mobile content consumed on the device. Alistair Hill, comScore analyst, said: “Consumers are clearly embracing the iPhone’s touch screen… Continue reading 93% of iPhone users accessed mobile media in January

Arnaud de Puyfontaine has been appointed new chief executive of NatMags, replacing Duncan Edwards.De Puyfontaine, former head of Emap France, will report to Edwards, who was promoted to president and chief executive of non-US operations at NatMags’ parent company Hearst in January.De Puyfontaine joined Emap France in 1995, becoming chief executive three years later. When… Continue reading Natmags appoints new chief executive

BBC One stole the show last night, securing the highest ratings from 7.30pm onwards, with a straight peak run of Eastenders, Rogue Traders, Traffic Cops and The Hottest Place on the Earth, as well as BBC News at Ten and Question Time later on in the evening.The channel’s flagship soap Eastenders kicked-off the peak run,… Continue reading BBC One steals the show