Nick Mawditt, global director of insight and marketing at Kinetic, reviews the recent OAA Conference and asks: Where next for Out of Home media in the current climate?The Outdoor Advertising Association’s recent conference – the 3rd Space – took an honest perspective on the state of the medium and how it has fully embraced technology… Continue reading Newsline Feature: Where next for OOH?
A portion of the BBC’s licence fee should go to the corporation’s rivals to allow them to create more public service content, such as current affairs and regional news programming, according to a parliamentary report.The House of Lords Communication Committee said that an element of “contestable funding” should be created for broadcasters and programme makers… Continue reading Parliamentary report calls on BBC licence fee split
Egmont Magazines has launched a new monthly magazine, Playhouse Disney, aimed at 2 to 4 year-olds.Launching this week with a cover price of £2.25, the magazine will have an initial print-run of 100,000 copies.Each issue of the magazine will have branded covermounts; the launch issue will include a giant My Friends Tigger and Pooh ‘Pop… Continue reading Egmont Magazines launches new Playhouse Disney title
Richard Titus has been appointed as chief executive of Associated Newspapers’ digital division, AND.Titus was previously controller of future media at the BBC. He replaces Andy Hart who left AND last July. Before working at the BBC, Titus was at US web agency Schematic.AND operates the digital assets of Associated Newspapers and Northcliffe Media.Titus will… Continue reading Richard Titus named new CEO of Associated Newspapers’ digital division
Ray Snoddy, former media editor of the Times and the FT and current presenter of the BBC’s Newswatch will be writing weekly for MediaTel NewsLine from mid-May. Here’s a taster of what’s to come with Ray’s reflections on a conference session and interview with Martin Sorrell at MIPTV in Cannes last week, and on Zillion… Continue reading A Zillion reasons why Sorrell might be right
NBC Universal is launching a new website in the UK targeting 18-28 year-old women looking for news and advice across fashion, beauty, entertainment and lifestyle.Kalimocho.co.uk, the ‘younger sister’ of NBC Universal’s iVillage.co.uk, will attempt tap in to the popular social networking sites, Twitter and Facebook, through a specialised feed and fan page.The site has sections… Continue reading iVillage to launch website for 18-28 year old women
ITV1’s Live UEFA Champions League coverage pulled in the highest ratings throughout most of the match last night, with more than 7.6 million peak viewers.The Manchester United V FC Porto quarterfinal game, which ended in a 2-all draw, attracted 5.9 million average viewers and a 25.6% share between 7.30pm and 10pm.Elsewhere, BBC One’s new drama… Continue reading Football attracts majority of viewers
UKRD has called on The Local Radio Company’s (TLRC) shareholders to accept its £1 million cash offer for the business, amid warnings that TLRC requires additional funds to continue trading beyond April.Local radio firm UKRD, which already owns 13.5% of TLRC, made an offer to buy the rest of the company two weeks ago, however,… Continue reading UKRD calls on Local Radio Company to accept £1m cash bid
New UK search engine Oparla is offering web users the chance to pre-register to its site, ahead of its official launch next week, in order to get a month’s free ad space.The site, which has been created by internet entrepreneur Daniel Jupp, is due to launch next week after more than 12 months development.Oparla lets… Continue reading New UK search engine offers free advertising
Digital switchover began in the West Country this morning, with analogue BBC Two turned off at transmitters across Torbay and south Devon.The second stage of switchover takes place on Wednesday 22 April, when the remaining analogue channels will be switched off permanently.The West Country will be the first region in the UK to complete the… Continue reading Switchover starts in the West Country
