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Online adspend grew 17.1% in 2008, to £3.4 billion, according to the latest bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.The figures show that spending online increased by £540 million year on year.Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew its… Continue reading UK online adspend grew 17.1% in 2008

At the end of March, GroupM predicted that UK advertising spending would fall 11.2% in 2009, with global spending forecast to fall 4.4% to $425 billion. Western Europe was predicted to dip 6.7% in 2009, with Germany proving the most resilient regional advertising market (see GroupM forecasts 11.2% fall in UK adspend in 2009). Carat… Continue reading INSIGHTanalysis: Media Healthcheck – March 2009

Online adspend grew 17.1% in 2008, to £3.4 billion, according to the bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The figures show that spending online increased by £540 million year on year. Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew… Continue reading UK online adspend grew 17.1% in 2008

GroupM expects UK advertising spending to fall 11.2% in 2009, with global spending predicted to drop 4.4% to $425 billion.Western Europe faces a 6.7% fall this year (8.5% real) where Germany is so far proving the most resilient regional advertising market, said GroupM. In the US, spending is expected to fall by 4.3% in 2009… Continue reading GroupM forecasts 11.2% fall in UK adspend in 2009

US internet advertising revenues topped $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). The report reveals that full year 2008 revenues totaled a record $23.4 billion, exceeding 2007’s performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. Fourth quarter revenues… Continue reading US internet adspend topped $23bn in 2008

ITV1’s penultimate Law & Order: UK secured the highest ratings during the all-important 9pm to 10pm slot last night with more than 5.6 million peak viewers.The second to last episode of the hit US re-make, which stars Bradley Walsh and Freema Agyeman, attracted over 5.3 million average viewers and a 23% share during the peak-hour,… Continue reading Penultimate Law & Order: UK secures the top TV ratings

CBS Outdoor will continue to manage FirstGroup buses’ advertising space after signing a new deal worth £140 million.The new five-year contract, which will see CBS sell advertising on the UK’s largest bus operator, will start next month when the outdoor ad firm’s existing contract ends.FirstGroup current operates a fleet of nearly 9,000 buses across the… Continue reading CBS awarded new £140m FirstGroup contract

The BBC’s remit and licence fee should be reduced over time to only include programmes and services that the market would not provide, according to a new report.A rightwing thinktank, the Centre for Policy Studies, has published a PSB report by former BSkyB head of public affairs Martin Le Jeune, which suggests freezing the BBC’s… Continue reading Thinktank: “Cut BBC remit and set other channels free”

The free-to-air satellite service Freesat is launching its first TV ad campaign.Freesat, a joint venture between the BBC and ITV, is launching two ads with the message “Brilliant entertainment for everyone”, with the first ad broadcasting on ITV1 during coverage of the England v Ukraine World Cup qualifier tomorrow night.The 30-second ad uses time-lapse photography… Continue reading Freesat launches first ad campaign

Trinity Mirror is set to close four of its free weekly regional titles and redeploy staff to other publications in the area.The Black Country Mail Extra, Wolverhampton Adnews, Daventry Post and Ashby Herald will all be axed, however, Trinity has confirmed that it will concentrate on other titles in the Midlands region.Trinity will keep running… Continue reading Trinity is set to close four titles