More Industry News articles

TV listing magazine What’s on TV has joined forces with mobile entertainment specialists K2 Media to launch a new direct-to-consumer mobile service.The new mobile service is set to feature up-to-the-minute TV and sport lisings by region, including both Sky and Freeview, as well as upcoming soap storylines, TV news and gossip, and TV and film… Continue reading What’s on TV magazine signs new mobile deal

Online giant Yahoo! is to allow advertisers to add video, images and custom search boxes to their search ads.The new search advertising platform, Rich Ads in Search, lets advertisers post images and video, create deep links to relevant pages, include search boxes within listings, and display logos, said a report on Brand Republic.Advertisers in the… Continue reading Yahoo! set to launch new search advertising platform

The Government has invited media organisations to submit plans for a new public service broadcaster to rival the BBC.Last month, Lord Carter suggested that Channel 4 should be at the heart of a separate public service broadcasting entity, outside of the BBC, in his long-awaited Digital Britain report.However, the report does not guarantee that a… Continue reading Media organisations invited to submit new PSB plans

Reed Elsevier still plans to sell is business-to-business arm, Reed Business Information, despite pulling the division off the market. In its full year 2008 results published today, Reed also revealed that its profits were down almost 40%. The company halted the proposed sale of RBI in December, saying that the worsening state of the economy… Continue reading Reed Elsevier still planning to sell trade magazine division

Adspend levels in the UK will fall by 4.3% in 2009 at current prices, with the first upturn, a modest 0.3% rise year-on-year, set for Q2 2010, according to the Advertising Forecast, produced by WARC for the Advertising Association. The report found that online is the only medium likely to grow throughout this period, at… Continue reading UK adspend levels to fall 4.3% in 2009

MySpace has unveiled a revamped mobile service to bring its mobile offering in line with the website’s redesign, which launched in June last year.The updated MySpace mobile site is supported in 13 languages and has been optimised for use on various mobile handsets with screen sizes of more than 176 pixels wide, according to reports.MySpace… Continue reading MySpace unveils revamped mobile service

The return of BBC’s popular drama Mistresses attracted more than 4.9 million peak viewers last night, securing BBC One with the highest ratings compared with its terrestrial rivals during the all-important peak slot.Around 4.8 million average viewers tuned in to see first episode of the second series, which is based around the tangled love lives… Continue reading New Mistresses attracts almost 5 million peak viewers

UKTV has signed a new marketing deal with clothes label Ted Baker to celebrate the much-anticipated relaunch of the UKTV People channel as Blighty.The marketing partnership, which is a first for Ted Baker and means the new channel benefits from exposure in the fashion retailer’s shop windows nationwide, is expected to run until March 23… Continue reading UKTV’s new Blighty launches with Ted Baker partnership

Yahoo! has launched a new mobile service intended to be a highly-personalised mobile starting point to the internet.Yahoo! Mobile will be available on the mobile web, as an app developed for the iPhone, and as an app developed for smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows… Continue reading Yahoo! launches personalised mobile internet service

UBS has revised down its ad spending forecast for the year, with the new estimate putting online revenues at 1.4% growth in 2009, down from 10.4%. UBS analyst Matthieu Coppet has also downgraded 2010’s figure, although only slightly, from 13.8% to 11.2%. Globally, UBS expects newspaper ad revenues to fall 11.7% this year, with a… Continue reading UBS downgrades global ad forecast