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Revenue from traditional television spot ads will account for just 25% of TV advertising by 2019, according to new research from Generator Research. The result will be a market worth $13.1 billion in the US, down from $57.8 billion in 2008, the research firm said Andrew Sheehy, head of research at Generator, said: “This could… Continue reading Traditional TV ad revenue predicted to fall 75% within 10 years

Total UK adspend fell by 3.9% for the full year 2008, and was down 9.6% year on year in the fourth quarter, according to new research from the World Advertising Research Center (WARC) on behalf of the Advertising Association. Newspapers grabbed a 25% share of total adspend last year, just ahead of TV with 23%,… Continue reading UK adspend fell 3.9% in 2008

BBC One’s spectacular Comic Relief 2009 pulled in more than 12.7 million peak viewers on Friday evening.The fund-raising extravaganza, presented by Davina McCall and David Tennant, attracted more than 10.3 million average viewers and an impressive 42.7% share between 7pm and 10pm on Friday.The charity special switched to BBC Two for a short break for… Continue reading Comic Relief dominates the weekend ratings

US advertising for 2008 was down 2.6% compared to 2007, with preliminary figures from Nielsen putting total US ad spend at $136.8 billion last year. Hispanic cable TV and cable TV were the only two media to show ad growth in 2008, of 9.6% and 7.8% respectively. Cable was the highest revenue -generating medium with… Continue reading US ad spend down 2.6% in 2008

Bauer Media’s national radio brand Kiss has introduced a new mobile streaming service.Currently, the Kiss Kube “listen live, listen again” media player carries a wide range of the brand’s network daytime and specialist audio output online.This offering will now also be available on the iPhone/iPod Touch platform, in what Bauer says is a radio industry… Continue reading Kiss unveils new mobile streaming service

Independent News & Media’s long-running chief executive Sir Anthony O’Reilly will step down on May 7 and be replaced by his son, Gavin O’Reilly.O’Reilly has announced plans to retire as chief executive and as a director of the board of the Independent owner in two months time, on his 73rd birthday.He is currently the largest… Continue reading Sir Anthony O’Reilly is set to leave INM

The chief executive of Independent News & Media, Sir Anthony O’Reilly, is to retire in May, to be replaced by his son Gavin O’Reilly with immediate effect. O’Reilly, INM’s largest shareholder with 28.5%, will retire on 7 May, with his son, currently chief operating officer, becoming chief executive-designate with immediate effect. INM shareholder Denis O’Brien… Continue reading INM CEO Sir Anthony O’Reilly to retire in May

BBC One’s Comic Relief special shows attracted the highest ratings last night and helped the channel secure the peak audience from 7.30pm onwards, ahead of its terrestrial rivals.Eastenders started off BBC One’s peak run – with more than 8.6 million average viewers and a 39% audience share between 7.30pm and 8pm.Comic Relief’s one-off documentary, Kilimanjaro… Continue reading Comic Relief wins over viewers

More than 80% of Americans now have a computer in their homes, and of those, almost 92% have internet access, up from 77.9% one year earlier. According to a study on home internet access from The Nielsen Company, US internet access is correlated with education level and a household’s combined annual income. As these factors… Continue reading More than 80% of Americans now have a computer in the home

Carat’s press director Dominic Williams is convinced that there is “too much choice” in the men’s magazine market and predicts more closures in 2009.Speaking at MediaTel Group’s ‘Future of Consumer Magazine’ seminar on Wednesday, Williams said: “There is too much choice. It’s a much tougher market now and there will definitely be more closures in… Continue reading Williams: “There is too much choice in the men’s magazine market”