More Industry News articles

AOL’s global ad revenue was down 6% last year, and fell 18% year on year in the fourth quarter. Parent company Time Warner’s 2008 financial results show that AOL’s Q4 revenue fell to $968 million in Q4, with falls of 27% in subscription revenue and 18% in advertising revenue. AOL revenue declined by 20% to… Continue reading AOL ad revenue down 6% in 2008

WPP’s Kantar Group has acquired Red Dot Square Solutions, a provider of interactive virtual reality retail environments. Red Dot Square’s key clients include Safeway, Walgreens, Tesco and Wal-Mart among its key clients, while it has also worked in collaboration with leading global marketers including General Mills, Kimberly-Clark, Kraft, MillerCoors, Sara Lee and Unilever. Eric Salama,… Continue reading Kantar Group acquires Red Dot Square Solutions

Telegraph Media Group (TMG) has signed a deal with InSkin Media to offer brands a new ad format.The new format wraps an ad around a publisher’s media player, allowing visitors to click on a brand’s ad while still viewing the video.TMG has signed agreements with BUPA and Warner Music to run their ads across videos… Continue reading TMG signs video ad deal

The Evening Standard is testing a new distribution strategy that could see it offer free and heavily discounted copies of the 50p paper outside train and tube stations.Currently undergoing secret testing, the new strategy would see free copies distributed outside train and tube stations, upmarket restaurants and West End theatres, with vendors paid fixed hourly… Continue reading Evening Standard could offer free and discounted copies

New research from comScore has revealed that the number of US mobile game downloaders grew 17% from November 2007 to November 2008, when 8.5 million people, or 3.8% of mobile subscribers, downloaded a game to their mobile device. Mark Donovan, comScore senior analyst, said: “The rapid growth in smartphone adoption in the United States has… Continue reading Number of US mobile game downloaders grows 17%

Not even a global financial meltdown can stop the growth of IPTV, according to a new report. Despite the worldwide economic crisis, subscribers to telco TV, which includes TV delivered by telecom operators via IP as well as other technologies, will grow more than three-fold by the end of 2012, reports In-Stat. In several key… Continue reading Financial meltdown not expected to affect IPTV growth

A new survey by the Advertising Standards Authority (ASA) has found that over 99% of ads for video games comply with its rules.The survey, conducted in response to concerns raised by Dr Tanya Byron in her report Safer Children in a Digital World, looked at 241 ads for video games, with just one considered in… Continue reading ASA finds video game advertising plays by the rules

GMG Radio has appointed Jay Crawford and Steve Collins as brand programme directors of its Smooth and Real Radio networks.Crawford, currently programme director of GMG Radio in Scotland, takes charge of Real Radio, while Collins, programme director of Smooth Radio in the north-west, will oversee the Smooth Radio brand across the country.Two more stations will… Continue reading GMG Radio appoints Smooth and Real brand directors

New media owner Lighthouse Advertising has announced the launch of the UK’s first ever hospital poster advertising platform, aimed at targeting over 13.3 million consumers a year.The company, which offers advertising space in the form of six sheet posters, has acquired the exclusive rights to promote poster campaigns on NHS premises in the UK.Lighthouse currently… Continue reading First UK hospital poster sites launch

The Competition Commission has completed its enquiry into Project Kangaroo and will unveil its findings tomorrow morning.Kangaroo – the joint video-on-demand service from BBC Worldwide, ITV and Channel 4 – was referred to the Competition Commission by the Office of Fair Trading in June last year, with the Commission’s inquiry delaying the launch of the… Continue reading Kangaroo report published tomorrow