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Video-on-demand (VoD) libraries and widgets will be the first generation of video services driving adoption of connected television experiences in the U.S., according to a new report from Parks Associates. Parks Associates said that consumer electronics manufacturers and service providers will benefit from higher margins and ARPU generation in providing these web-like experiences via the… Continue reading Strong US interest in VoD libraries and TV widgets

Channel Five is set to make one in four staff redundant following a comprehensive restructuring plan in “the midst of one of the most difficult financial environments in history”.Five today announced plans to significantly change its organisation and management structures, which will involve merging a number of key departments such as marketing, creative, legal and… Continue reading Five to cut one in four workers

Grand Designs, Channel 4’s popular house-building programme, pulled in the highest ratings during the all-important 9pm to 10pm slot last night.More than 4.2 million peak viewers tuned in to see the sixth episode of Kevin McClouds’ well-known design show, securing Channel 4 with the overall largest audience share (17.8%) during the peak hour.However, BBC One’s… Continue reading Grand Designs pulls in the highest ratings

Associated Newspapers’ free morning title Metro suffered double-digit declines in advertising revenues for the first quarter of the year. Managing director Steve Auckland revealed that the drop in advertising follows single digit declines between October and December last year. Auckland said: “The paper is still profitable, but it has suffered a double-digit decline in ad… Continue reading Metro suffered double-digit ad revenue declines in Q1 2009

The BBC Trust has confirmed that it will bring “greater clarity” to BBC Worldwide’s business activities in a bid to ensure they align with the corporation’s PSB purposes, in an interim statement on its review of commercial activities.The Trust also plans to make changes to “BBC Worldwide’s detailed control framework to establish a more contained… Continue reading BBC Trust to reign in BBC Worldwide’s remit

In a wide-ranging address on the future media landscape, Richard Eyre (a director of Guardian Media Group) painted a gloomy picture for the future of print at yesterday’s Annual ISBA conference in London.“Inside 18 months, the first titles will become online only.” This will include some nationals, Eyre added. “Newspapers are kidding themselves if they… Continue reading Eyre: Expect first nationals to close within 18 months

David Brennan, research and strategy director of Thinkbox, speaking at ISBA’s annual conference yesterday, pointed to the “serious growth” in use of TV over the internet (or Me TV as he labelled it), and described the advertising opportunities around this as a “real extension to broadcast TV”.Brennan bemoaned the lack of audience research data to… Continue reading Thinkbox uses ISBA platform to urge BARB to “get a move on”

ITV remains confident in the long-term course set by its content-led strategy, but will it be able to survive in the short-term?ITV today announced total losses of £2.7 billion after a huge downward realignment of its asset valuation – the broadcaster reported a pre-tax profit fall of 41% in 2008 and a 20% decline in… Continue reading Can ITV survive in the short-term?

Former ITV CEO Richard Eyre has called for a more open minded approach to behavioural targeting – “a game changer for advertisers”.Speaking at today’s ISBA conference, he said it may be “easier to attack than defend”, but there were huge opportunities here for advertisers. If this can get past the “privacy zealots and media vegans”… Continue reading Eyre backs behavioural targeting to replace our “geriatric advertising measures”

US online ad spending in the first-quarter of 2009 will see a year on year fall for the first time since 2001, according to a recent forecast from IDC. IDC said that US online ad spending was basically flat in the fourth quarter of 2008. During that time, search ads increased 10% while display and… Continue reading US online ad spending forecast to fall in Q1 2009