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Virgin Media is set to air content via its on-demand TV service ahead of its scheduled broadcast on television.The broadcaster wants to increase viewing choice for its on-demand platform in a bid to attract subscribers and drive traffic, as well as boost ad revenues, according to reports.Virgin will offer customers a feature length episode from… Continue reading Virgin Media is set to premiere content on its on-demand TV service

The heaviest users of the internet are also among the heaviest viewers of television, according to new US research from the Nielsen Company. Nielsen found that the top fifth of US internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use… Continue reading Research Finds TV Viewing And Internet Use Complementary

US newspaper websites attracted more than 68.3 million unique visitors on average (41.4% of all internet users) in the third quarter of 2008, a record number that reflects a 15.8% year on year increase. According to figures from Nielsen Online for the Newspaper Association of America, newspaper website visitors generated an average of just over… Continue reading US Newspaper Websites Get Record Number Of Unique Visitors In Q3

ZenithOptimedia downgraded its UK ad forecast for 2008 and 2009 in October, predicting that significant would return in 2010. It forecast that total UK adspend would fall 2.1% this year, with an increase of 1.5% expected in 2009, down from its June prediction of 5.6% growth (see UK Adspend Forecast Downgraded By ZenithOptimedia). Zenith also… Continue reading INSIGHTanalysis: Media Healthcheck – October 2008

ITV1’s live coverage of the Brazilian Grand Prix attracted a massive 12.5 million viewers yesterday afternoon.An average of more than 8.7 million viewers tuned into see Lewis Hamilton overtake on the last corner to finish in fifth place, winning the world championship at just 23 years old.The motor racing secured ITV1 a 41.9% average audience… Continue reading Hamilton’s win pulls in more than 12.5m viewers

The Daily Mail is understood to be considering a bid for the Independent and it’s sister title, the Independent on Sunday.A deal between The Daily Mail & General Trust and Independent News & Media could happen because of the mounting pressure against the loss-making Independent titles, according to a report in the Observer.Independent News &… Continue reading Daily Mail could make bid for the Independent

Billetts has forecast that TV advertising revenues in the UK will fall by £198 million, or 6%, in 2009.The media auditing firm added that TV ad revenue will end 2008 down 5% on 2007, at £3.09 billion, while ITV’s ad revenues are predicted to fall £100 million in 2009.Channel 4’s ad revenue is forecast to… Continue reading TV ad revenues forecast to fall 6% in 2009

Facebook broke into the top five most visited online properties in the UK for the first time in its history in September, reaching 18.4 million visitors and overtaking the BBC network of sites in the process.The September figures, from web measurement firm comScore, also show that politics, business/finance and news/research categories saw an upsurge in… Continue reading Facebook becomes UK’s fifth most visited website

Brad Little has been confirmed as a panellist for the second session at MediaTel Group’s Future of Online Seminar, which is taking place on November 25.As Industry Solutions Leader, Little works across a range of disciplines including word of mouth through Nielsen’s Buzz Metrics.Little joins Google’s Dominic Allon and Nick Suckley from agenda 21 to… Continue reading Nielsen’s industry solutions leader confirmed on MediaTel Online panel

A new survey published by the Advertising Association today shows that people find advertising helpful, informative and entertaining.The first results of the new regular polling research to measure attitudes to advertising found that consumers recognise the benefits of advertising.Around 64% of people agreed that advertising is a good way to find out about new products,… Continue reading Advertising Association survey reveals positive results