More Industry News articles

All you need to know about Broadband Video on just one page, covering definitions, impact on advertising and the current and future market.

It was another winning performance for The X Factor on Saturday night, with a peak of 8.5 million viewers tuning in to see the latest batch of weirdos and dreamers giving their all for the judges.The star-hunting reality show had an average of 8.2 million viewers – a 44% share viewing share – in its… Continue reading Another Winning Performance For The X Factor

The BBC has promoted Kerstin Mogull, the BBC’s deputy director for policy and strategy, to the newly created role of chief operating officer for the future media and technology department.Mogull will report to Eric Huggers, who was recently appointed director of the future media & technology department, replacing Ashley Highfield (see BBC Appoints Erik Huggers… Continue reading BBC Promotes Mogull To Senior Role In Future Media Department

Sport magazine is set to offer video highlights from the Barclays Premier League and other sporting events on its website.Sport-magazine.co.uk will show video content by embedding Perform’s e-player, which was launched earlier this week and is expected to be used by other major publishers including Virgin Media and ITV Sport (see Virgin Media Develops Sports… Continue reading Sport Magazine To Show Video Highlights Online

YouTube is set to feature a banner ad across its homepage for the first time, designed to accomodate high-definition videos.The Google-owned website currently has minimal advertising on its homepage, but if the plans for the new banner ad go ahead YouTube could charge up to $200,000 (£109,000) a day for the spot, according to reports.Directors… Continue reading YouTube Set To Feature Homepage Ads

As gadgets with digital audio capability proliferate, US podcast downloading continues to increase, according to the Pew Internet and American Life Project. Currently, 19% of all US internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of US… Continue reading US Podcasting Downloads Continue To Increase

Aegis has reported an increase in underlying pre-tax profit of 15.4% to £56.2 million in the first half of the year.The UK media buying group reported a 13.7% increase in revenue on the same period last year to £607.6 million on a constant currency basis, beating analyst forecasts.The group posted organic revenue growth of 8.2%… Continue reading Aegis Reports Increase In Profits For First Half Of 2008

Trinny and Susannah failed to pull in viewers to their last Undress the Nation show last night, which has seen poor ratings throughout the series.The stylish pair only managed to gain a 11% audience share, with just over 2.3 million viewers tuning in to ITV1 between 9pm and 10pm.However, BBC had a good night, attracting… Continue reading Trinny And Susannah Go Out Without A Bang

Havas reported a 3.6% year on year rise in revenue to €755 million (£607 million) in the first half of the year. The company said that the rise in revenue was due in large part to strong business growth in key markets reflecting new account wins and increased market share. Organic growth was up 6.4%… Continue reading Havas Sees Revenue Rise

WPP Digital, the digital investment and operating arm of WPP, is establishing a global digital production arm to distribute work among the group’s digital agencies, with Neal Prescott joining as the new unit’s chief executive officer.Deliver is intended to leverage WPP’s existing production capabilities in Asia, Eastern Europe, Latin America and South Africa in a… Continue reading WPP Creates New Digital Production Unit