More Industry News articles

BSkyB has appointed Andy Brent as the new group brand marketing director, following a six-month search since Matthew Anderson’s departure.Brent will join Sky on October 1 and report directly to the company’s chief executive, Jeremy Darroch.He will be responsible for brand marketing across Sky’s range of home entertainment services, including its ‘See Speak Surf’ and… Continue reading BSkyB Appoints New Brand Marketing Director

Express Newspapers is to cut more than 70 editorial roles across the Daily and Sunday Express in an effort to cut costs. The jobs, almost exclusively editorial production jobs, are going as the two papers introduce a new editorial systems that will see reporters putting their copy straight onto the page without being checked by… Continue reading Express Newspapers To Cut 70 Editorial Jobs

Channel 4’s penultimate The Secret Millionaire show, with haulage tycoon Hilary Devey, banked more than four million viewers last night.The popular series has consistently reached high viewing figures and yesterday’s programme, set in Rochdale, was no exception, securing a peak audience of over 4.2 million viewers and a 17.6% audience share.Meanwhile, BBC One’s Mutual Friends,… Continue reading The Secret Millionaire Banks Over 4 Million Viewers

An independent self-regulatory body for the UK’s direct marketing industry has been launched to investigate complaints of “inappropriate and unethical direct marketing practice from members of the public and businesses”.The Direct Marketing Commission (DMC) is modelled on other well established self-regulatory bodies, remaining as a seperate company from the industry’s trade body – the Direct… Continue reading Independent Direct Marketing Commission Launches

BBC Two’s Dragon’s Den finale banked a peak of more than four million viewers last night, with a 15.8% audience share between 9pm and 10pm.The last in the series saw pitches from personalised mobile phone ring tone hopefuls, as well as taking a look back at the Dragon’s most memorable investments.However, BBC One stole the… Continue reading Last Dragon’s Den Banks Over 4m

Informa Telecoms and Media’s latest forecast predicts that 67 million digital TV households will be added worldwide in 2008. This figure will bring the worldwide total to 343 million, putting digital penetration of TV households at 24% by year-end. The North American penetration rate will exceed 77%, with Western Europe at 63%. A further 62… Continue reading 67m Digital TV Households To Be Added In 2008

Joost is set to drop its dedicated player and instead become a browser-based service.The new browser based service, which is currently in beta release, has been developed by the broadband video platform so that users will no longer be required to download a dedicated desktop application.However, users will still need to download and install a… Continue reading Joost Set To Drop Dedicated Player Application

CBS Outdoor has launched a new large-format bus advertising opportunity called the Super 12.The new format, which has the same dimensions as a 48-Sheet, will initially be available on 30 buses in Leeds and features a removable and reusable mesh panel replacing traditional vinyl.The advertising space will be sold in packs of 10, or as… Continue reading CBS Outdoor Launches New Bus Ad Format

NBC Universal has signed a multi-year advertising partnership with Google that will see the search engine sell ads across NBC Universal cable networks Sci Fi, Oxygen, MSNBC, Sleuth and Chiller.The two companies will also work together to develop more effective advertising metrics, attract non-traditional advertising partners to NBCU and incorporate self-service buying opportunities through the… Continue reading Google And NBC Universal Sign Ad Partnership

The Scottish Broadcasting Commission has said that Scotland should get its own publicly funded digital television channel.The independent inquiry said that Scotland needs its own news and current affairs programmes, with budgets to also produce its own entertainment and drama series, similar to the S4C Welsh channel.The commission, which was set up 13 months ago… Continue reading Inquiry Says Scotland Needs Its Own Digital Channel