More Industry News articles

WPP and Google have joined forces to launch a new research programme into how online media influences consumer behaviour, attitudes and decision making.The communications group, led by Sir Martin Sorrell, and the internet search giant will contribute around $4.6 million into the scheme over the next three years, according to reports.A number of senior executives,… Continue reading WPP And Google Set Up Media Research Awards Programme

One country one medium companies such as ITV and Trinity Mirror are facing a difficult future, according to WPP chief executive Sir Martin Sorrell.Sorrell, speaking at a Royal Television Society event yesterday evening, said that there is trouble ahead for media owners in developed countries working in just one medium, such as free-to-air TV, newspapers,… Continue reading One Country One Medium Companies Face Difficult Future

Advertising companies in the west should be looking at Asian and Latin American markets to survive the current economic crisis, according to Sir Martin Sorrell.The WPP chief executive says China and India are continuing to grow, while companies in the west are struggling, especially in the US and western Europe.Writing a blog on MediaGuardian.co.uk, Sorrell… Continue reading Sir Martin Sorrell: Ad Industry Should Look At Asia To Survive

Titan Outdoor has appointed Ged Weston to the new role of national sales director. Weston replaces Stephen Dunn, who is leaving the company, and takes over national sales responsibilities. Weston has been at Titan, previously Maiden Outdoor, since 1999 and has headed specialist sales and trading since 2005. He will be responsible for national agency,… Continue reading Titan Promotes Weston To National Sales Role

Northcliffe Media Group, the regional newspaper arm of the Daily Mail & General Trust, has cut its operating divisions from six to three. Six regional divisions – North East, Midlands, the West and Wales, South West Dailies, South West Weeklies and South East Weeklies – are being merged into three larger regions – Midlands and… Continue reading Northcliffe Media Restructures Operating Divisions

Interpublic Group has reported 17.6% growth in UK ad revenue in the third quarter. UK revenue was $158.2 million in Q3, up from $134.5 million last year. Interpublic’s total revenue was up 15.3% to 776.2 million, from $673.2 million for the same period last year. Continental Europe enjoyed revenue growth of 15.8% year on year… Continue reading Interpublic Reports UK Ad Revenue Growth

Mobile advertising is set to become a mainstay of UK marketing plans over the next two years despite a current disconnect between usage and understanding of the medium, according to the latest research from the IAB. The IAB’s Mobile Council surveyed 115 agencies, media planners, creatives and advertisers and found that 62% of respondents foresee… Continue reading Mobile Advertising To Become UK Marketing Mainstay

Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults

Specific Media and MSN lead the rankings in the IPA’s fourth Digital Media Owners Image Survey, published today.As well as coming first in the statement: “My overall experience of dealing with this supplier is a good one”, Specific Media (formerly Adviva) tops the media owner rankings in respect of basic ‘hygiene’ service-related variables including having… Continue reading Specific Media And MSN Top IPA Digital Media Owners Survey

E4’s new horror series, Dead Set, attracted over 1.3 million peak viewers to the satellite channel last night, more than double the amount compared with the same time slot last week.The Dawn of the Dead style zombie series – on every night this week – is set in the Big Brother house. It pulled in… Continue reading E4’s New Horror Series Is A Dead Set