Advertising Seminars International is holding a European TV and Radio conference in Lisbon in November, looking at developments in areas such as cross-platform TV viewing and the future of radio in a multi-platform age.Speaking at the radio event on November 5 will be Sally de la Bedoyere, MD of RAJAR, and Alison Winter, head of… Continue reading ASI To Hold European Radio & TV Symposium In November
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www.marieclaire.co.uk is boosting its beauty offering with a new virtual makeover tool, supported at launch by premium cosmetics brand Clinique.Marie Claire Makeovers in association with Clinique allows users to upload a photograph or selecting a models, to test a number of styles, colours and beauty applications before clicking through to purchase.Marie Claire publishing director Richard… Continue reading Marie Claire Launches New Online Tool
PricewaterhouseCoopers (PwC) has released its latest Global Entertainment and Media Outlook report, revealing that DVR household universe in the US more than doubled in 2007, with household penetration rising from 9.9% to 20.6%. PwC added that less than half of US DVR users actually skip ads in playback however, and over the long run the… Continue reading PricewaterhouseCoopers Publishes Latest Global Media Report
KBH Transport Media, the rail outdoor contractor, has increased its business with the First Group by winning the five year onboard advertising contract for First Great Western.The contract will provide 2000 traincard advertisement panels on 60 trains with 160 carriages running daily into Paddington , reaching an audience of 140,000 passengers a day.KBH already holds… Continue reading KBH wins First Great Western contract
ITV has rolled out a soft launch of a new shopping and price comparison website, PriceTerrier.com.ITV will reportedly focus on internet makerting and search engine optimisation to push the site.With the strapline “The Shopper’s Best Friend”, the site allows consumers to choose products by price and brand, and features price comparison categories such as electronics,… Continue reading ITV Launches Shopping And Price Comparison Website
UK companies are forecast to spend £2.75 billion on search engine marketing in 2008, up 24% year on year, according to new research from E-consultancy. This year’s £2.75 billion spend is estimated to include £2.42 billion on paid search – a 23% increase on 2007. The remaining £330 million comes from spend on search engine… Continue reading UK Companies To Spend £2.75bn This Year On Search Engine Marketing
Phil Riley, former chief executive of Chrysalis Radio, has been appointed chairman of internet radio maker Reciva.The appointment marks Riley’s return to radio after he left Chrysalis last summer when the group’s radio division was sold to Global Radio for £170 million (see Riley Quits Chrysalis Following Global Sale).Reciva has so far provided the technology… Continue reading Ex-Chrysalis Chief Joins Internet Radio Firm
Channel 4 came out on top in the all important 9pm slot last night, with The Secret Millionaire grabbing a peak of 4.5 million viewers.The show had an average audience of 4.2 million viewers – an 18.6% share of viewing – for its hour long duration.Mutual Friends, on BBC One at 9pm, saw Martin attempt… Continue reading 4.5m Tune In To The Secret Millionaire
The Daily Telegraph has relaunched in full colour after a deal was reached with News International to use its printing division.The paper now features colour coded bars at the top of each page, a redesigned sports section, expanded comment and features and a new look business section.The Telegraph said in today’s edition: “From today, for… Continue reading Daily Telegraph Goes Full Colour
New figures show that commercial radio revenue in the UK was down more than 10% in the 12 months to the end of June.Total UK radio revenue for April to the end of June 2008 – including national and local advertising and sponsorship and promotion – was £134.2 million, said a report on MediaGuardian.co.uk.National advertising… Continue reading Commercial Radio’s Revenue Falls
