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Informa Telecoms and Media’s latest forecast predicts that 67 million digital TV households will be added worldwide in 2008. This figure will bring the worldwide total to 343 million, putting digital penetration of TV households at 24% by year-end. The North American penetration rate will exceed 77%, with Western Europe at 63%. A further 62… Continue reading 67m Digital TV Households To Be Added In 2008

An independent self-regulatory body for the UK’s direct marketing industry has been launched to investigate complaints of “inappropriate and unethical direct marketing practice from members of the public and businesses”.The Direct Marketing Commission (DMC) is modelled on other well established self-regulatory bodies, remaining as a seperate company from the industry’s trade body – the Direct… Continue reading Independent Direct Marketing Commission Launches

An average of just 887,000 viewers tuned in to see the England v Andorra match on Setanta Sports 1, the only channel airing the game on Saturday, securing them a 4.7% share of multi-channel homes.Last week, the channel controversially failed to reach a deal with ITV or the BBC over the rights to broadcast the… Continue reading 887,000 Tune In For England v Andorra On Setanta

Royal Mail is launching a new advertising and communications solution to get advertisers’ products and services into the homes of their target customers.Matter is a box that fits the standard dimensions of a UK household letterbox and contains a range of physical brand representations.More than 30,000 people registered to receive a Matter box after a… Continue reading Royal Mail Launches New Advertising Solution

Charles Allen, former ITV chief executive, is set to return to TV as the non-executive director of Endemol, producer of Channel 4 reality show Big Brother. Allen is to join the board of the Dutch TV producer following his appointment as senior adviser to the private equity division of investment bank Goldman Sachs. He is… Continue reading Charles Allen To Make TV Industry Return

BBC iPlayer is set to become available on mobile for the first time following a deal with Nokia.Nokia will feature the iPlayer as an application on the Nokia N96 handset from next month, allowing users to stream or download their favourite TV and radio programmes via Wi-Fi or 3G for free.Simon Ainslie, Nokia UK’s managing… Continue reading BBC iPlayer And Nokia Team Up In New Mobile Deal

The US Association of National Advertisers (ANA) has sent a letter to anti-trust regulators opposing the online search advertising deal between Google and Yahoo!. The ANA claims that the deal will give the two companies control of 90% of search advertising in the US. Bob Liodice, the president and chief executive of the ANA, said… Continue reading US Advertising Body Opposes Google/Yahoo! Deal

Broadcasters are working on an ultra-high definition format called Super Hi-Vision, which has a resolution 16 times higher than a full HD image.The IBC show in Amsterdam is staging the first demonstration delivered by satellite, which is a collaboration between public broadcasters NHK of Japan, RAI in Italy and the BBC in the United Kingdom.The… Continue reading Broadcasters Demonstrate Super Hi-Vision

Little Britain USA, Matt Lucas and David Walliams’ American version of the hit comedy show, is launching on BBC One this autumn.Filmed entirely in the States, the series features familiar Little Britain characters in new sketches, as well as brand-new characters, all performed by Lucas and Walliams.Simon Fuller, executive producer, said: “Little Britain USA is… Continue reading Little Britain USA To Air On BBC One This Autumn

More than 70% of UK digital video recorder (DVR) owners say that they cannot live without their machines, according to a new survey commissioned by NDS.According to the survey, which asked respondents to rank relative importance of a list of household appliances, apart from the washing machine and the microwave oven, no other household item… Continue reading 70% Of DVR Owners Say They Can’t Live Without It