More Industry News articles

Yahoo! has launched a new online ad network called Yahoo! Network, which claims to reach in excess of 29 million monthly users in the UK.Yahoo! Network, which includes the Yahoo! Homepage, Yahoo! Mail and Flickr, will reportedly reach over 80% of the UK’s online population via websites and mobile sites.The network will also feature on… Continue reading Yahoo! Launches New Online Ad Network

After a slower start, the United States has caught up with Western Europe in the adoption of 3G, with 28.4% of American mobile subscribers having 3G devices versus 28.3% in the largest countries in Europe. According to a new report from comScore, the number of US subscribers with 3G enabled devices has grown 80% to… Continue reading US Adoption Of 3G Devices Catches Up With Western Europe

More than 70% of UK digital video recorder (DVR) owners say that they cannot live without their machines, according to a new survey commissioned by NDS. According to the survey, which asked respondents to rank relative importance of a list of household appliances, apart from the washing machine and the microwave oven, no other household… Continue reading 70% Of DVR Owners Say They Can’t Live Without It

ITV Customer Relations has teamed up with British Gas’s Generation Green initiative to develop a new programme on CiTV called Green Up Your Life and online content across itv.com and citv.co.uk.Starting this autumn on CiTV, the 10 episode series of five minute shows, produced by Initial Kids, will feature sponsorship idents for the British Gas… Continue reading ITV And British Gas In Green Initiative

The latest analysis from Screen Digest reveals a TV industry in a downward spiral of economic slowdown, advertising recession, deflated prices and audience fragmentation. Three of the big markets are suffering the most. In the UK, despite outperforming a sluggish advertising market in the first six months of the year, ITV’s full year guidance points… Continue reading New Report Looks At Challenging Times For TV Markets

Following on from Magic 105.4’s user-generated content (UGC) ‘Magic Good Mood Film’ TV advert, the station is launching a new ad using photos of the station’s listeners.Airing from September 7 to the end of October 2008, the new 30-second advert taps into the massive response by listeners to upload personal photos that make them smile… Continue reading Magic 105.4 Launches New Ad Featuring Listeners’ Photos

CNBC and LinkedIn, the social networking site for professionals, have announced a strategic alliance including broad distribution of CNBC content across the LinkedIn network.The alliance will also see the integration of LinkedIn functionality into CNBC.com, and the joint development of products and content for CNBC.Programming initiatives will include community-generated content from the LinkedIn community for… Continue reading CNBC And Linkedin In Strategic Alliance

Haymarket is to close women’s magazine Eve, saying that the title is making an unsustainable level of loss.The announcement follows a detailed review of the Eve portfolio by Haymarket, which led the company to conclude that as matters stand it is not feasible to continue the magazine.Kevin Costello, Haymarket Consumer Media managing director, said: “The… Continue reading Haymarket To Close Eve

www.marieclaire.co.uk is boosting its beauty offering with a new virtual makeover tool, supported at launch by premium cosmetics brand Clinique.Marie Claire Makeovers in association with Clinique allows users to upload a photograph or selecting a models, to test a number of styles, colours and beauty applications before clicking through to purchase.Marie Claire publishing director Richard… Continue reading Marie Claire Launches New Online Tool

PricewaterhouseCoopers (PwC) has released its latest Global Entertainment and Media Outlook report, revealing that DVR household universe in the US more than doubled in 2007, with household penetration rising from 9.9% to 20.6%. PwC added that less than half of US DVR users actually skip ads in playback however, and over the long run the… Continue reading PricewaterhouseCoopers Publishes Latest Global Media Report