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Mobile web usage is not only gaining traction in the United States but soon will surpass the UK, according to new data released by Bango. According to Bango data, the top five countries accessing the mobile web via Bango in July 2008 were the UK at 19.35%, the US at 18.88%, India at 10.82%, South… Continue reading US Mobile Web Usage To Overtake UK

Carat has issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 has been revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%. Year on Year % Growth At Current Prices    2007a 2008e 2009e… Continue reading Carat Revises Down Global Ad Forecast

BBC One managed to win the battle of the new programmes with ITV1 last night, topping the ratings with the first in the series of Mutual Friends.The new comedy drama, starring Marc Warren and Alexander Armstrong, pulled in more than 4.5 million average viewers with a 19.6% audience share between 9pm and 10pm.ITV1’s rival show,… Continue reading BBC One And ITV1 Came Head To Head With New Shows Last Night

German market research group GfK has announced that it is no longer pursuing a possible offer for TNS.According to a report in the Financial Times, GfK’s discussions with Apax, the private equity group it hoped would jointly bid for TNS, collapsed over price.The announcement comes after Sir Martin Sorrell’s WPP made a £1.08 billion hostile… Continue reading GfK No Longer Pursuing Offer For TNS

comScore has released a study of global visits to Beijing2008.cn, the official website of the 2008 Olympic Games, revealing a tight race between China and the United States, with China taking the gold.The site offers Olympic content in five languages: Mandarin, English, French, Spanish and Arabic. The study examined the global breakdown of visitors to… Continue reading Official Olympic Website Proves Popular Globally

Online archive shows will make up a fifth of all TV viewing within five years time, according to Ashley Highfield, speaking at the MediaGuardian Edinburgh International Television Festival (MGEITF).Highfield, Project Kangaroo’s chief operating officer, claimed that archive content would make up half of all video-on-demand services in five years time.Highfield, who previously fronted the development… Continue reading MGEITF 2008: Highfield Predicts Bright Future For Online TV

New figures from the Office of National Statistics show that 16.46 million UK households currently have internet access, representing 65% of households and an increase of 1.23 million households since 2007.Of all UK households, 56% have broadband internet access, an increase from 51% in 2007, while of the UK households with internet access, 86% have… Continue reading 16.5m UK Households Have Internet Access

RTL Group, owner of Five and The X Factor producer Fremantle, has reported a 2.5% drop in operating profits for the first half of the year. The pan-European producer and broadcaster reported a 2.5% year-on-year drop in earnings before interest, tax and amortisation, to €502 million (£398 million). Revenue for the six months to the… Continue reading RTL Reports Fall In Operating Profits

The BBC is set to introduce series stacking to the iPlayer and programme sites from 13 September, allowing viewers to catch up on any episode after it has first been broadcast, for the duration of an entire series.Highlights of the BBC’s autumn schedule being series stacked include new BBC One dramas Merlin and Tess Of… Continue reading BBC To Introduce Series Stacking

Despite the popularity of the 2008 Beijing Olympics in the US, this did not quite translate to huge amounts of video advertising, according to new figures from eMarketer. Based on video stream figures released by NBC, eMarketer estimates video ad spending on the NBCOlympics.com site will reach $5.75 million. That sum represents only 1.1% of… Continue reading New Figures Look At Olympic Online Video Adspend In The US