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Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival.The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not important… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

Facebook is set to kick-start its new interactive ad service trial in the UK next week.The trials – with eight unnamed partners – are expected to last for just over a month, before the platform becomes open to all advertisers.The new engagement advertisements will allow site users to send brand-related virtual gifts and become a… Continue reading Facebook Set To Trial New Ad Service

Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival. The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

WPP has reported an increase in pre-tax profits of 15% for the first half of the year, to £339 million. The world’s second largest advertising group also announced a 4% increase in like-for-like revenue, to £3.3 billion. Revenues in the six months to the end of June were up 2.1% in North America, 2.5% in… Continue reading WPP Reports 15% Increase In Pre-Tax Profits

Digital television (DTV) adoption will show strong growth over the next two years as consumers demand enhanced features, greater breadth of content and bundled communications offerings, according to a new report by Datamonitor. The Western European and US Digital TV Adoption, 2008 (Strategic Focus) report found that a further key driver in the transition to… Continue reading Strong Growth Forecast For Digital TV Adoption

BBC One’s second episode of the family roots programme, Who Do You Think You Are? featuring Boris Johnson, proved to be a winner with more than 7 million peak viewers last night.The hour-long show, which uncovered details about Johnson’s Turkish great-grandfather, pulled in over 6.8 million average viewers with a 28% audience share between 9pm… Continue reading Boris Johnson’s Who Do You Think You Are? Proves Popular

City Talk 105.9, Bauer Media’s speech radio station in Liverpool, is kicking-off a new outdoor marketing campaign to mark the start of the Premiership football season.The campaign highlights the expert sports shows on City Talk including City Sport, Terrace Talk, and Saturday Sport.The campaign uses ex-footballers John Aldridge, Ian St John, Ian Snodin and new… Continue reading City Talk Launches Outdoor Marketing Campaign

Virgin Radio has teamed up with Garmin Satellite Navigation for sponsorship of its Rock ‘n’ Roll football show.The fully integrated radio and online deal, which is set to launch as the football season starts, will include pre-recorded trails, in show credits and a series of spotlight ads.The campaign has been designed to highlight Virgin’s new… Continue reading Virgin Radio Signs Six Figure Sponsorship Deal With Garmin

A new study has revealed that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. The iProspect study, conducted by JupiterResearch, found that just over half of search engine marketers (55%) intentionally integrate their efforts with at least one offline marketing channel. Specifically, that integration most often takes place… Continue reading Search Engine Marketers Not Integrating With Offline Channels

The Secret Millionaire banked more than 4.5 million peak viewers for Channel 4 last night, ahead of BBC One and ITV1 for the last 45 minutes of the show.The popular reality programme saw property tycoon and millionaire, Nick Leslau, help people with severe disabilities in Glasgow.However, BBC One’s one-off documentary, Pedigree Dogs Exposed, came a… Continue reading The Secret Millionaire Banks The Top Spot