Carphone Warehouse is to sponsor the fifth series of ITV’s talent show The X Factor.The company sponsored the show last year having previously sponsored Channel 4 show Big Brother.However, it ended its association with the reality show following the Celebrity Big Brother racism row in January 2007 (see Carphone Warehouse Hangs Up On Big Brother).The… Continue reading Carphone Warehouse Secures The X Factor Sponsorship
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Bauer Media and SnapNow have signed an exclusive six month partnership to launch a new on-the-go interactive advertising tool.SnapNow, the mobile visual seach technology company, has developed a technology to move interactive ads forward by removing the need for Quick Response codes to be embedded in the advertising copy.Bauer is set to benefit from the… Continue reading Bauer And SnapNow Join Forces To Launch New Ad Tool
comScore has released a new study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers has grown 9% compared to… Continue reading Social Networking Enjoys Worldwide Growth
The last in the series of BBC One’s Bonekickers pulled in nearly 4.5 million peak viewers last night, with a 19% audience share between 9pm and 10pm.Channel 4’s Secret Millionaire triumphed again with over 4 million peak viewers, gaining just 3% less of the audience share than BBC One during the hour-long slot.ITV1’s Trinny and… Continue reading Bonekickers Ends On A High
Bauer Media and Guardian Media Group are understood to be in talks with GCap and Global Radio over the acquisition of Midlands stations BRMB and Heart 106. Last week, the Office of Fair Trading announced that Global Radio will have to divest five radio stations in the Midlands, plus related Gold stations, to gain approval… Continue reading Bauer And GMG Could Buy Midlands Stations
Bauer Media is in talks with GCap and Global Radio about the acquisition of BRMB in the Midlands, one of the stations the companies must divest of following their recent merger.Guardian Media Group has also expressed an interest in Heart 106 in the east Midlands, another station affected by competition issues as a result of… Continue reading Bauer Set To Buy BRMB From GCap And Global
BBC One stole the show last night, gaining the highest number of viewers compared to its rival channels from 8pm onwards, with only a short break for the second episode of ITV1’s Coronation Street between 8.30pm and 9pm.New Tricks continued to dominate the 9pm Monday evening slot, pulling in more than 8.3 million viewers with… Continue reading BBC Stole The Show With New Tricks
The Local Radio Company is set to launch Jazz FM on October 6, after it secured a three year license deal with the Guardian Media Group (GMG).The relaunch was first announced in June this year as The Local Radio Company released its interim financial results (see Jazz FM Set For Autumn Return).The station was sold… Continue reading Jazz FM Set To Relaunch In October
The twenty largest cable and telephone providers in the US – representing about 94% of the market – acquired 887,000 net additional high-speed Internet subscribers in the second quarter of 2008, according to new figures from Leichtman Research Group (LRG). These top broadband providers now account for 65.1 million subscribers – with cable companies having… Continue reading US Broadband Growth Slows In Q2
BSkyB is to reduce the frequency of its four monthly customer magazines, including Skymag.The four titles – Skymag, Sky Sports Magazine, Sky Movies Magazine and Sky Kids – will move from 12 to 10 issues per year, starting from December.Skymag is delivered to Sky’s entire subscriber base, giving it a current ABC circulation figure of… Continue reading Change In Frequency For Sky Customer Magazines
