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The Internet Advertising Bureau (IAB) has officially widened its remit to serve the mobile advertising industry, with the five UK networks – 3, O2, Orange, T-Mobile and Vodafone UK – forming a Mobile Steering Group (MSG) to oversee and advise on the trade body’s mobile strategy.With funding from all five operators, the IAB will attempt… Continue reading IAB Widens Remit To Serve Mobile Ad Industry

Dennis Publishing has announced a new structure and new appointments within its 100 strong advertising division as it seeks to capitalise on its print and online brands.Effective immediately, Dennis has created and made appointments to the brand new roles of press trading director and digital trading director. Dan Reeves has been appointed press trading director… Continue reading Dennis Publishing Sales Team Gets New Structure And Appointments

The Independent unveiled its full colour revamp today, in a move to “ease navigation” between newspaper sections.The revamp also includes a new “consumer focused” supplement called ‘Independent Life’, which replaces the Extra section.Roger Alton, The Independent‘s recently appointed editor, introduced the colour-coded system to take advantage of the new full-colour presses.He said: “The Independent has… Continue reading The Independent Gets Colourful Revamp

Donnach O’Driscoll, chief executive of Absolute Radio, has given the station a target of three million listeners.O’Driscoll said that the station, which launches on September 29, will be investing £15 million on marketing and content over its first few years of broadcasting.As part of a sponsorship with Sony Ericsson, Absolute Radio will be free of… Continue reading Absolute Radio Targets 3m Listeners

The Radio Advertising Bureau is to create a £3 million advertising-funded partnership, intended to give clients more from their radio activity.The RAB will work with advertisers to ensure that they get the support that is most relevant to the challenges facing their brands – this could take the form of research, creative consultation or idea… Continue reading RAB Launches Advertiser Funded Partnership

US advertising spending for the first half of 2008 declined slightly compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the advertising information service of The Nielsen Company. Overall, despite a continued softening of the US economy, several media and companies showed healthy growth in advertising for the first… Continue reading US Adspend Declines Slightly In First Half Of 2008

The Carphone Warehouse has bid £150 million less than expected for Tiscali, valuing the broadband company at under £450 million.Tiscali had been expecting closer to £600 million when it put itself up for sale in May this year.JP Morgan and Banca IMI are still handling negotiations on Tiscali’s behalf, months after the company’s end of… Continue reading The Carphone Warehouse Bids £150m Less For Tiscali

The new series of Strictly Come Dancing on BBC One and ITV1’s The X Factor dominated the weekend viewing figures, pulling in more than nine million viewers each.Strictly Come Dancing, with Bruce Forsyth and Tess Daly, attracted 9.2 million peak viewers to the first show on Saturday at 6.10pm, while the second show on Sunday… Continue reading Singing And Dancing Dominate Weekend Viewing Figures

Johnston Press has recruited John Fry, formerly chief executive of its regional group rival Archant, as its new CEO.Fry will leave his position at Archant, which he has held for the past six years, to replace Tim Bowdler.Johnston currently publishes 300 titles, including the Yorkshire Post and The Scotsman, but has been suffering recently with… Continue reading Johnston Press Headhunts John Fry From Archant

The Carphone Warehouse has bid less than £450 million for Tiscali, 25% lower than the company’s earlier expectation of £600 million. Tiscali put itself up for sale earlier this year, but missed a self-imposed June 30 deadline to clinch a deal. According to a report in the Sunday Times, interested parties including BT, Vodafone and… Continue reading Carphone Warehouse Makes Tiscali Offer