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Bauer Media has signed an agreement with Maxifier to improve the effectiveness of its online offering and advertising campaigns.Bauer Media’s digital campaigns will now be monitored in real time, with results and information collated into one central portal.The Maxifier technology allows Bauer Media to optimise advertising campaigns by highlighting websites and areas within sites of… Continue reading Bauer Media Signs Maxifier Deal

John Myers, chief executive of GMG Radio, is stepping down in 2009 to be succeeded by his current deputy Stuart Taylor.Taylor is the former commercial director of GMG’s sister company Guardian News & Media. He moved to the radio group last year and was appointed deputy executive in March. He is expected to take on… Continue reading GMG Radio Chief To Step Down

BSkyB is set to miss its target of 10 million subscribers by 2010, according to an analyst’s report published today.The Collins Stewart report says that subscriber growth will stall, leaving BSkyB with 9.4 million subscribers by the end of 2010.It said: “We believe BSkyB faces greater threats to its business model than ever before. Recession,… Continue reading BSkyB Could Miss 10m Subscribers Target

WPP has extended its $1.9 billion offer for market research firm TNS until 29 October.Shareholders accounting for almost 92% of TNS stock accepted the offer as of 3pm yesterday, however WPP is now giving more TNS shareholders the opportunity to accept the deal, reported Brand Republic.WPP has also announced that it will move to delist… Continue reading WPP Extends TNS Takeover Offer

Dominic Eames has joined Virgin Media as its first portal editorial director, in a role created to help drive Virgin Media’s portal content strategy and lead publishing activities.Eames joins Virgin Media after eight years with Channel 4 New Media. As editor, Online, Eames was responsible for content across Channel4.com and successfully took programming, including Big… Continue reading Virgin Media Makes New Appointment

Bauer Media has appointed Tony Kypreos, former vice-president of T-Mobile International, as its new head of digital.In his new role Kypreos will be responsible for development and delivery of digital content and services across Bauer Media.He will also be charged with building Bauer Media’s brand portfolio and extending the company’s reach to take advantage of… Continue reading Bauer Media Appoints Digital Boss

WPP has extended its $1.9 billion offer for market research firm TNS until 29 October. Shareholders accounting for almost 92% of TNS stock accepted the offer as of 3pm yesterday, however WPP is now giving more TNS shareholders the opportunity to accept the deal, reported Brand Republic. WPP has also announced that it will move… Continue reading WPP Extends TNS Takeover Offer

New research has found that there is a large US audience of young, influential, engaged viewers who watch a great deal of long-form online video and pay attention to the brand messages delivered to them in online video environments. The study, conducted by Forrester Consulting on behalf of Veoh Networks, found that Engaged Viewers (viewers… Continue reading Large Number Of Engaged Viewers Watching Long-Form Online Video

Informa Telecoms & Media forecasts that there will be 56.1 million installed digital video recorders (DVR) around the world by the end of 2008. The Global DVR Forecasts report states that this represents 5% of TV households and 18% of digital TV homes. The forecasts claim 20 million added DVR homes in 2008, and 25… Continue reading 56m DVRs Worldwide By End Of 2008

Manchester United’s 3-0 win over Celtic had a peak audience of 6.6 million viewers last night on ITV1 – a 28.7% share of the audience.The coverage of the Champions League match was live from 7.30pm to 10pm and had an average audience of 5.3 million viewers.Comedy-drama Sunshine, on BBC One for an hour at 9pm,… Continue reading 6.6m Watch United Dominate Celtic