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New research on changing news audiences in the US reveals that one in 20 Americans say they do not watch TV on a typical day. The Pew Research Center report also found that the percentage of Americans who regularly read newspapers has fallen from 58% in 1993 to 34% in 2008. In addition, respondents who… Continue reading New Research Looks At Changing Media Habits In The US

New research on changing news audiences in the US reveals that one in 20 Americans say they do not watch TV on a typical day.The Pew Research Center report also found that the percentage of Americans who regularly read newspapers has fallen from 58% in 1993 to 34% in 2008.In addition, respondents who said that… Continue reading New Research Looks At Changing Media Habits In The US

A new report has found that 28% of Europeans now regularly watch online video, more than double the rate in 2006. The JupiterResearch report, Online Video in Europe: Managing TV Audience Fragmentation, finds that online video is now the most popular online media activity. Though time spent consuming online video in Europe has grown by… Continue reading More Europeans Watching Online Video

GfK could wait until September to make a bid for fellow market research group TNS, ignoring Sir Martin Sorrell’s “put up or shut up” call, according to reports in the German press. The reports quote GfK chief executive Klaus Wuebbenhorst as saying: “We have until September to present a friendly offer. We will use this… Continue reading GfK Could Wait Until September To Make TNS Offer

It was a great weekend for Team GB at the Olympics, with gold medals galore pushing them into third place in the overall medals table.The BBC’s comprehensive coverage meant that not a moment was missed, with Saturday morning on BBC One proving particularly alluring for viewers.There was a pretty consistent viewing share of around 50%… Continue reading Olympics Coverage Gets Gold For BBC One

IPC Southbank’s Marie Claire is launching a new magazine and online franchise, The Marie Claire Beauty Academy, with premium beauty company Lancôme coming on board as its launch partner.A Beauty Academy channel on the Marie Claire website will launch with beauty blogs and product reviews; a bespoke beauty diagnosis tool; and the opportunity to put… Continue reading Marie Claire And Lanc[[special-character:(36)]]me Partner To Launch Beauty Academy

Online behavioural targeting company Phorm has named Steven Heyer, former Coca-Cola chief operating officer, as non-executive chairman.The appointment comes into effect immediately and sees Heyer take over from Kent Ertugrul, who will continue as Phorm chief executive.Heyer has previously been chief operating officer at Young & Rubicam and Turner Broadcasting System.Speaking to Brand Republic, Ertugrul… Continue reading Phorm Appoints Non-Executive Chairman

Digital channel Dave is to get a new range of onscreen idents to celebrate its one year anniversary since being rebranded from UKTV G2.The UKTV channel is launching a new range of promotional idents on October 15, the first anniversary of its relaunch as Dave, according to a report on MediaGuardian.co.uk.The branding refresh will also… Continue reading Dave Gets New Idents For Birthday

The Department for Transport is partnering with Bauer Media’s Closer magazine to support its THINK! Road Safety Campaign, in a new sponsorship conceived and negotiated by Carat Sponsorship.The deal promotes road, cycle, pedestrian and car safety through a series of four advertorials in Closer. A loose insert game and poster promoting the campaign will also… Continue reading Department For Transport In Closer Sponsorship Deal

eMarketer has revised its US online video ad spending projections, forecasting that advertisers will spend $505 million online this year. That estimate is due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark source. While this year’s online video ad projection is quite a drop from the one… Continue reading eMarketer Revises US Online Video Adspend Predictions