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Although UK online ad spend is forecast to post double-digit growth year on year, it is likely to fall as the economic downturn takes effect, according to a new report from PricewaterhouseCoopers. Citing Advertising Association data, the report predicts that total UK online ad spend growth will slow to about 20% in 2008 – a… Continue reading UK Online Adspend To Record Double Digit Growth This Year

Diet Coke is set to extend its sponsorship of heat radio’s flagship show – The ‘diet Coke’ break.Bauer’s heat radio features The ‘diet Coke’ break programme weekdays between 2pm and 5.30pm with Rachael Hopper.The new sponsorship deal was arranged between Bauer Brand Solutions and Vizeum’s creative solutions director, Zoe Schmid.Schmid said: “The ‘diet Coke’ Break… Continue reading Diet Coke Signs Extended Sponsorship Deal With Heat Radio

Google search has seen a 3.1% year on year increase and remains well ahead of the competition in the US search share rankings, according to the latest data from Nielsen Online. An estimated 4.3 billion search queries were conducted on Google search in August alone, representing 60% of all search queries conducted during the month.… Continue reading Google Search Sees 3.1% Increase

WPP’s proposed £1.1 billion takeover bid for market research company TNS has been conditionally cleared by the European Commission. The EC previously said that a merger between WPP and TNS would raise competition issues about market influence in the European audience measurement market. However, it concluded that the deal could go ahead providing certain conditions… Continue reading WPP Gets EC Approval For £1.1bn TNS Takeover

Sir Martin Sorrell has warned that the economic crisis surrounding the financial markets is likely to make 2009 even bleaker and predicted that things may not improve until 2010.Speaking at an event organised by the industry charity Nabs, the WPP chief executive said: “The next 15 months are not going to be easy.”Sorrell said the… Continue reading Sorrell Warns Economic Crisis Will Not Lift Until 2010

At the end of 2008, there will be four billion global mobile subscriptions, according to the latest forecasts from Informa Telecoms & Media. Assuming that the world’s four billionth mobile subscription comes during the fourth quarter of 2008, it will have taken just five full quarters for the latest billion net additions, said Informa. The… Continue reading 4bn Global Mobile Subscriptions By End Of 2008

Five has unveiled a new on and off-air look for its main channel as part of a branding refresh which began in the spring.The new look is the second wave of the project following the launch of Fiver, formerly Five Life, in April. The on-air will be unveiled on the channel on October 6.This is… Continue reading Five Flagship Channel Gets New Look

More than 4.5 million European mobile phone users accessed search during June 2008, up by 38% year on year, according to the latest data from comScore M:Metrics. The comScore report found that mobile search is gaining both popularity and frequency of use in Europe and the US. Over 20.8 million US mobile subscribers accessed search… Continue reading Mobile Search Grows 38% In Europe Over The Past Year

ITV1’s new drama starring Juliet Stevenson debuted last night with more than six million viewers, knocking BBC One’s New Tricks off its usual Monday evening top spot.Place of Execution, which saw Stevenson playing a journalist working on a documentary about a girl who disappeared, attracted over 6.3 million peak viewers and a 26% audience share… Continue reading ITV1’s New Drama Races Ahead Of New Tricks

The Sun is set to kick start its new outdoor poster campaign, featuring a till receipt reading “All for just 30p” to highlight its reduced cover price.The campaign will appear on more than 10,000 six-sheeter posters and 60 larger portrait sites for a two week period.Euro ESCG developed the advert to emphasise the paper’s “breadth… Continue reading The Sun Kicks Off A New Campaign To Highlight Its 30p Cover Price