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Northcliffe Media is to increase its digital presence tomorrow with the launch 45 local websites.The launch of the regional sites will mean that the number of online news sites Northcliffe runs as part of its “This Is” network will outnumber the number of newspapers it publishes.Northcliffe Media, the regional arm of Daily Mail & General… Continue reading Northcliffe Media To Launch 45 Local Websites

BSkyB has delayed plans to launch its new TV brand, Picnic, due to Ofcom’s investigation in to the pay-TV market.The satellite company was planning to launch three pay-TV channels on Freeview under the Picnic brand, which would have included premium content such as sport and films.Picnic, which was set to replace the free to air… Continue reading Sky Delays Launch Of Picnic

Ethnic minority groups are at the forefront of digital communications in the UK, with high levels of mobile phone, internet and multichannel television take-up, according to new research from Ofcom.However, the research also reveals that despite this, many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered on… Continue reading Ethnic Minority Groups Lead The Way On Digital Device Take-Up

Ethnic minority groups are at the forefront of digital communications in the UK, with high levels of mobile phone, internet and multichannel television take-up, according to new research from Ofcom. However, the research also reveals that despite this, many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered… Continue reading Ethnic Minority Groups Lead The Way On Digital Device Take-Up

Saturday evening saw the return of Strictly Come Dancing, with a host of new celebrities attempting to foxtrot their way to the final.The hour-long show, on BBC One from 6.30pm-7.30pm, had a peak of 6.5 million viewers or a 33.2% audience share, while an average of six million stayed with it throughout its running time.Over… Continue reading Return Of Strictly Come Dancing Gets 6.5m

Worldwide media buying spend totalled $399,951 billion in 2007, up 5.6% from 2006, with WPP’s billings increasing by 7%, putting it in first place in the media billings table with a market share of 15.9% or $63,479 billion.The data, from Paris-based research firm RECMA, also shows that Publicis and Omnicom were both up on 2006,… Continue reading Worldwide Media Buying Up 5.6% In 2007

ITN’s archive division, ITN Source, has launched what it says is the world’s largest collection of on-demand broadcast-quality video clips.The Clips on Demand service is aimed at organisations that want to use the content for editorial or commercial use.Over half a million clips are on offer from ITN Source, covering news, history, entertainment and wildlife,… Continue reading ITN Source Unveils Clips On Demand In Website Relaunch

JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor.The deal, with is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company.Rupert Murdoch has reportedly been looking to… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm

JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor. The deal, which is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company. Rupert Murdoch has reportedly been… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm

New research suggests that advertisers need to have a more integrated marketing approach to new car buyers.According to research, despite the constant stream of expensive car ads on TV, recommendation from friends, family and colleagues is the real reason people plump for one model over another.The survey of more than 3,000 people, conducted by G2… Continue reading Integrated Marketing Approach Needed For Car Buyers