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PricewaterhouseCoopers (PwC) has released its latest Global Entertainment and Media Outlook report, revealing that DVR household universe in the US more than doubled in 2007, with household penetration rising from 9.9% to 20.6%. PwC added that less than half of US DVR users actually skip ads in playback however, and over the long run the… Continue reading PricewaterhouseCoopers Publishes Latest Global Media Report

KBH Transport Media, the rail outdoor contractor, has increased its business with the First Group by winning the five year onboard advertising contract for First Great Western.The contract will provide 2000 traincard advertisement panels on 60 trains with 160 carriages running daily into Paddington , reaching an audience of 140,000 passengers a day.KBH already holds… Continue reading KBH wins First Great Western contract

ITV has rolled out a soft launch of a new shopping and price comparison website, PriceTerrier.com.ITV will reportedly focus on internet makerting and search engine optimisation to push the site.With the strapline “The Shopper’s Best Friend”, the site allows consumers to choose products by price and brand, and features price comparison categories such as electronics,… Continue reading ITV Launches Shopping And Price Comparison Website

UK companies are forecast to spend £2.75 billion on search engine marketing in 2008, up 24% year on year, according to new research from E-consultancy. This year’s £2.75 billion spend is estimated to include £2.42 billion on paid search – a 23% increase on 2007. The remaining £330 million comes from spend on search engine… Continue reading UK Companies To Spend £2.75bn This Year On Search Engine Marketing

Phil Riley, former chief executive of Chrysalis Radio, has been appointed chairman of internet radio maker Reciva.The appointment marks Riley’s return to radio after he left Chrysalis last summer when the group’s radio division was sold to Global Radio for £170 million (see Riley Quits Chrysalis Following Global Sale).Reciva has so far provided the technology… Continue reading Ex-Chrysalis Chief Joins Internet Radio Firm

Channel 4 came out on top in the all important 9pm slot last night, with The Secret Millionaire grabbing a peak of 4.5 million viewers.The show had an average audience of 4.2 million viewers – an 18.6% share of viewing – for its hour long duration.Mutual Friends, on BBC One at 9pm, saw Martin attempt… Continue reading 4.5m Tune In To The Secret Millionaire

NME Radio has secured a major cross-platform deal with whiskey label Jack Daniel’s to celebrate the birthday of its founder with a series of gigs throughout September.The integrated campaign, brokered by Universal McCann, will see NME Radio host Jack Daniel’s Birthday Sessions every Tuesday and Thursday during September from 4-5pm.The sessions will be filmed along… Continue reading NME Radio In Jack Daniel’s Cross-Platform Deal

The Daily Telegraph has relaunched in full colour after a deal was reached with News International to use its printing division.The paper now features colour coded bars at the top of each page, a redesigned sports section, expanded comment and features and a new look business section.The Telegraph said in today’s edition: “From today, for… Continue reading Daily Telegraph Goes Full Colour

New figures show that commercial radio revenue in the UK was down more than 10% in the 12 months to the end of June.Total UK radio revenue for April to the end of June 2008 – including national and local advertising and sponsorship and promotion – was £134.2 million, said a report on MediaGuardian.co.uk.National advertising… Continue reading Commercial Radio’s Revenue Falls

In August, figures from the Office of National Statistics showed that 16.46 million UK households have internet access, representing 65% of households and an increase of 1.23 million households since 2007. Of all UK households, 56% have broadband internet access, an increase from 51% in 2007, while of the UK households with internet access, 86%… Continue reading INSIGHTanalysis: Media Healthcheck – August 2008