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Sky has appointed former AOL head of mobile Tim Hussain as its first head of mobile advertising, while David Gibbs has been promoted to general manager for mobile.Hussain joins former AOL colleagues Giles Ivey, sales director for Sky Digital Media, and Andy Jonesco, MD of Sky’s online business unit.Reporting to Ivey, Hussain will be responsible… Continue reading Sky Makes Mobile Appointments

Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival.The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not important… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

WPP has reported an increase in pre-tax profits of 15% for the first half of the year, to £339 million. The world’s second largest advertising group also announced a 4% increase in like-for-like revenue, to £3.3 billion. Revenues in the six months to the end of June were up 2.1% in North America, 2.5% in… Continue reading WPP Reports 15% Increase In Pre-Tax Profits

Facebook is set to kick-start its new interactive ad service trial in the UK next week.The trials – with eight unnamed partners – are expected to last for just over a month, before the platform becomes open to all advertisers.The new engagement advertisements will allow site users to send brand-related virtual gifts and become a… Continue reading Facebook Set To Trial New Ad Service

Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival. The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

Digital television (DTV) adoption will show strong growth over the next two years as consumers demand enhanced features, greater breadth of content and bundled communications offerings, according to a new report by Datamonitor. The Western European and US Digital TV Adoption, 2008 (Strategic Focus) report found that a further key driver in the transition to… Continue reading Strong Growth Forecast For Digital TV Adoption

BBC One’s second episode of the family roots programme, Who Do You Think You Are? featuring Boris Johnson, proved to be a winner with more than 7 million peak viewers last night.The hour-long show, which uncovered details about Johnson’s Turkish great-grandfather, pulled in over 6.8 million average viewers with a 28% audience share between 9pm… Continue reading Boris Johnson’s Who Do You Think You Are? Proves Popular

City Talk 105.9, Bauer Media’s speech radio station in Liverpool, is kicking-off a new outdoor marketing campaign to mark the start of the Premiership football season.The campaign highlights the expert sports shows on City Talk including City Sport, Terrace Talk, and Saturday Sport.The campaign uses ex-footballers John Aldridge, Ian St John, Ian Snodin and new… Continue reading City Talk Launches Outdoor Marketing Campaign

Virgin Radio has teamed up with Garmin Satellite Navigation for sponsorship of its Rock ‘n’ Roll football show.The fully integrated radio and online deal, which is set to launch as the football season starts, will include pre-recorded trails, in show credits and a series of spotlight ads.The campaign has been designed to highlight Virgin’s new… Continue reading Virgin Radio Signs Six Figure Sponsorship Deal With Garmin

BBC Radio 1 has announced a number of line-up changes to its schedule, with Sara Cox and Edith Bowman returning and Dick and Dom leaving.The station said the pair would leave their Sunday morning show next month to “pursue other projects”.Their departure has made way for a number of changes, including the introduction of two… Continue reading Radio 1 Shakes Up Its Schedule