More Industry News articles

The Department for Transport is partnering with Bauer Media’s Closer magazine to support its THINK! Road Safety Campaign, in a new sponsorship conceived and negotiated by Carat Sponsorship.The deal promotes road, cycle, pedestrian and car safety through a series of four advertorials in Closer. A loose insert game and poster promoting the campaign will also… Continue reading Department For Transport In Closer Sponsorship Deal

Entertainment, games and video sites are the most popular websites with people under the age of 23 in the UK, according to new data released by Nielsen Online today. The study shows that entertainment sites have the greatest affinity with under 12 year-olds, while gaming sites are the most popular with 12-17 year-olds and finally,… Continue reading Entertainment, Gaming And Video Sites Are Most Popular With Young People

Yahoo! has appointed former Nextel Partners boss John Chapple and former Viacom and Universal Studios chief Frank Biondi to its board of directors. Yahoo!’s billionaire investor, Carl Icahn, hoped to oust the board of directors and appoint his own board, which would favour Yahoo!’s sale to Microsoft. However, Icahn was forced to accept an offer… Continue reading Yahoo Board Appoints Icahn Allies

BBC One’s Traffic Cops raced ahead of its ITV1 9pm rival Harley Street last night, pulling in almost double the number of viewers.The popular reality crime show attracted more than 4.8 million viewers between 9pm and 10pm, while ITV1’s medical drama failed to impress with its penultimate episode, pulling in just 2.5 million at the… Continue reading Traffic Cops Races Ahead Of Harley Street

Total communications spending in the US is projected to increase 5.4% to $923.91 billion in 2008, according to a new forecast from Veronis Suhler Stevenson. VSS predicts that strong gains in the US institutional and alternative media sectors will offset the downward pressure of declining traditional advertising spending. Broadcast TV is expected to surpass newspapers… Continue reading US Communications Spending To Grow 5.4% In 2008

The Sun is set to be an exclusive broadcast sponsor of Sky Sport’s Soccer AM programme for the new football season.Soccer AM will feature exclusive brand exposure of the Sun on the main Saturday morning TV show and the highlights show, Best Bits.The partnership will launch this Saturday, along with the start of the Barclays… Continue reading Sun Set To Sponsor Soccer AM In New Six-Figure Deal

Bauer Consumer Media’s weekly More magazine is being relaunched for the second time in a year to appeal to an older, more sophisticated readership. The £5 million redesign will hit shelves in September and will involve a change in format and content to include more features and more pages. The magazine will remain a weekly… Continue reading ITV1 Announces New Autumn Line-up

Mobile and internet use in the UK has increased by the greatest amount compared with other communication services, according to Ofcom’s latest annual report.The 365 page report shows that people in the UK are spending more time using communication services than ever before but are paying less for them.Between 2002 and 2007 the time users… Continue reading Mobile And Internet Use Soars

ITV1 has published its new Autumn line-up for 2008, which promises lots of sport, a number of new and classic dramas as well as a host of entertainment programmes, including a new-style variety show.The programme, For One Night Only, has been produced by the team behind The Royal Variety Performance and is set to be… Continue reading ITV1 Announces New Autumn Line-up

comScore has released a new study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers has grown 9% compared to… Continue reading Social Networking Enjoys Worldwide Growth