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Thinkbox has commissioned PricewaterhouseCoopers (PwC) and Holden Pearmain to undertake a new analysis of the impact of advertising investment on brand value.The study follows last year’s Payback Study with PwC, which examined over 700 brands across seven categories and showed that TV advertising pays back 4.5 times its advertising investment.The new research updates the original… Continue reading Thinkbox Commissions New Analysis Of The Impact Of Advertising Investment On Brand Value

Ruth Brownlee, director of the Association of Online Publishers, is leaving the group after just 10 months in the job (see Ruth Brownlee Appointed New Director Of AOP).According to a report on MediaGuardian.co.uk, Brownlee has decided to leave the job to look after her two pre-school children, saying that the role of coordinating events and… Continue reading AOP Director Steps Down

More than 27.4 million UK internet users (78% of the total UK internet audience) viewed 3.2 billion videos online in June 2008, according to the latest data from the comScore Video Metrix service. Google Sites, driven by the popularity of YouTube.com, attracted nearly half of all videos viewed online in the UK, followed by BBC… Continue reading More Than 27.4m UK Internet Users Watched 3.2bn Videos Online In June

The UK government has presented Phorm’s case to the European Union, following questions over the online ad systems legality.In response to the EU’s request, the government confirmed it believes that Phorm is legal but also said that any future deployments of the system must be carried out with the users consent.In a statement, the government… Continue reading UK Government Considers Phorm “Lawful”

New research from Ipsos Mendelsohn has found that the top fifth of US households by income spend more time online than the rest of the population. The study also found that as the rich get richer, they stay online for even longer each week. The Affluent Survey focuses on $100,000+ income households, representing about 20%… Continue reading Affluent US Households Spend More Time Online Than Rest Of Population

Paul Jackson, ITV’s director of entertainment and comedy, is set to leave the role by the end of the year.Jackson is reportedly going to return to production, while ITV decides whether or not to replace him.Peter Fincham, ITV’s director of television, said: “Paul is a legend in the entertainment and comedy world. He committed to… Continue reading Paul Jackson Set To Leave ITV

Ofcom has warned that Channel 4 faces a £100 million a year funding gap by 2012 because of the “external situation” in the market.The Ofcom chief executive, Ed Richards, made comments about the public service broadcasting review before a speech at the Royal Television Society, which is due to take place later today.He said Channel… Continue reading Ofcom Warns That Channel 4 Faces £100m Funding Gap

BT Vision has signed a deal with NBC Universal International Television Distribution for a selection of films to feature on its HD on-demand movie service in the UK.A range of HD films from NBC will be released on BT Vision today, including blockbusters such as Charlie Wilson’s War, The Incredible Hulk and ET.Dan Marks, CEO… Continue reading BT Vision Launches HD Films In New Deal With NBC

BBC World Service and Deutsche Welle have announced plans to launch a joint radio service to Europe on DRM Shortwave.The new stream, which will be entirely in English, is expected to go live in early 2009.Broadcast in digital quality, it will be available from early morning till late at night targetting Western and Central Europe… Continue reading BBC World Service And Deutsche Welle To Launch Joint Radio Venture

According to European Interactive Advertising Association (EIAA) research released today, the internet is continuing to prove the medium of choice for advertisers as they seek to maximise ad spend budgets. The research found that 81% of advertisers claim that their allocated online ad spend has grown in 2008 and predict that it will continue to… Continue reading Internet The Medium Of Choice For Advertisers