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Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail.The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing existing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

WPP’s profit forecast for 2010 has been cut by around 32% in an analyst’s report, which predicts that marketing companies will take longer to recover from the economic crisis.The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared… Continue reading WPP’s Profit Forecast Slashed By 32%

Ofcom has confirmed that the BBC, ITV and Channel 4 will all be allocated slots on Freeview to provide HD services in time for the 2010 World Cup.The broadcasting regulator today revealed the results of the tender process to launch the first three HD channels, starting with the Granada region from the end of next… Continue reading Ofcom Allocates Freeview HD Slots To BBC, ITV And Channel 4

Discovery Communications is launching a new channel brand in the UK following its purchase of a Freeview slot in a competitive auction. The broadcaster, which owns channels such as The Discovery Channel and Discovery Science, will offer the channel free of charge, in a move away from its pay-TV model. It is expected that the… Continue reading Discovery Launching New Channel On Freeview

Google saw a year on year revenue increase of 31% in the third quarter, to $5.5 billion, despite the current economic downturn. Third-quarter profit was also up, by around 26% to $1.35 billion, or $4.24 a share. Google.com grew 34% to 2.7 billion, driven by steady traffic growth. AdSense rose 15% to 1.7 billion. Global… Continue reading Google Enjoys Revenue Increase

An analyst’s report has cut WPP’s profit forecast for 2010 by around 32%, predicting that marketing companies will take longer to recover from the economic crisis. The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared to current… Continue reading Analyst Report Cuts WPP’s Profit Forecast 32%

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail. The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

By 2013, 47% of European broadband subscriptions will use mobile networks and nearly a quarter of broadband-equipped sites will use mobile-only, according to a new forecast from Analysys Mason. The speed of take-up of broadband via mobile USB modems has surprised many in the fixed broadband business – and the early indications, said Analysys, are… Continue reading A Quarter Of Broadband Homes To Be Mobile-Only By 2013

The thorny issue of media trading was discussed by both panels at yesterday’s ‘Future of the Media Agency’ seminar held by MediaTel Group.Nick Manning of Ebiquity kicked off the discussions by stating that current trading systems were more “lathe than laser”. Manning believed a lack of technical skills within media agencies are holding them back… Continue reading Agency Seminar: Is There A Need To Improve Trading Platforms?

The topic of a challenging year ahead was tackled in the second panel discussion at yesterday’s ‘Future of the Media Agency’ seminar help by MediaTel Group.The panel of Andy Barnes (Channel 4), Chris Locke (VivaKi), Rob Atkinson (ClearChannel) and Jane Wolfson (Initiative) discussed how to cope with a potential reduction in media spend.Chris Locke felt… Continue reading Agency Seminar: How To Survive 2009