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Following on from Magic 105.4’s user-generated content (UGC) ‘Magic Good Mood Film’ TV advert, the station is launching a new ad using photos of the station’s listeners.Airing from September 7 to the end of October 2008, the new 30-second advert taps into the massive response by listeners to upload personal photos that make them smile… Continue reading Magic 105.4 Launches New Ad Featuring Listeners’ Photos

CNBC and LinkedIn, the social networking site for professionals, have announced a strategic alliance including broad distribution of CNBC content across the LinkedIn network.The alliance will also see the integration of LinkedIn functionality into CNBC.com, and the joint development of products and content for CNBC.Programming initiatives will include community-generated content from the LinkedIn community for… Continue reading CNBC And Linkedin In Strategic Alliance

The latest analysis from Screen Digest reveals a TV industry in a downward spiral of economic slowdown, advertising recession, deflated prices and audience fragmentation. Three of the big markets are suffering the most. In the UK, despite outperforming a sluggish advertising market in the first six months of the year, ITV’s full year guidance points… Continue reading New Report Looks At Challenging Times For TV Markets

Haymarket is to close women’s magazine Eve, saying that the title is making an unsustainable level of loss.The announcement follows a detailed review of the Eve portfolio by Haymarket, which led the company to conclude that as matters stand it is not feasible to continue the magazine.Kevin Costello, Haymarket Consumer Media managing director, said: “The… Continue reading Haymarket To Close Eve

ITV Customer Relations has teamed up with British Gas’s Generation Green initiative to develop a new programme on CiTV called Green Up Your Life and online content across itv.com and citv.co.uk.Starting this autumn on CiTV, the 10 episode series of five minute shows, produced by Initial Kids, will feature sponsorship idents for the British Gas… Continue reading ITV And British Gas In Green Initiative

IPC Ignite Sponsorship & Brand Solutions has partnered Nuts with Sony Pictures Home Entertainment for the launch of a new range of action DVDs.Called Fight Factory the new Sony Pictures DVDs will be supported by an integrated cross-platform campaign featuring a series of bespoke advertorials in Nuts and a dedicated micro channel at www.nuts.co.uk, running… Continue reading Nuts Partners Sony For DVD Launch

Seetha Kumar has been appointed to the newly-created role of controller, bbc.co.uk.Reporting to Erik Huggers, BBC director of Future Media & Technology (FM&T), Kumar will lead the overall strategic and editorial development of bbc.co.uk, chairing a new bbc.co.uk board bringing together key executives from across the BBC.In partnership with the FM&T chief operating officer Kerstin… Continue reading BBC Appoints Online Controller

PricewaterhouseCoopers (PwC) has released its latest Global Entertainment and Media Outlook report, revealing that DVR household universe in the US more than doubled in 2007, with household penetration rising from 9.9% to 20.6%. PwC added that less than half of US DVR users actually skip ads in playback however, and over the long run the… Continue reading PricewaterhouseCoopers Publishes Latest Global Media Report

The Guardian and Daily Telegraph are to raise their cover prices by 10p this weekend, following a recent increase by The Times.The price of the Saturday Daily Telegraph is rise from £1.50 to £1.60, while the weekday edition will also go up by 10p, from 80p to 90p. The Sunday Telegraph will stay at its… Continue reading Guardian And Telegraph To Raise Cover Prices

Advertising Seminars International is holding a European TV and Radio conference in Lisbon in November, looking at developments in areas such as cross-platform TV viewing and the future of radio in a multi-platform age.Speaking at the radio event on November 5 will be Sally de la Bedoyere, MD of RAJAR, and Alison Winter, head of… Continue reading ASI To Hold European Radio & TV Symposium In November