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eBay has hired digital agency Essence to handle its online planning and buying account. The deal also includes working with the eBay’s long-term media partners, as well as handling its creative advertising. Torsten Schuppe, marketing director of eBay in the UK, said the agency had the ability to combine creative ideas in digital media with… Continue reading eBay Hires Essence To Handle Online Planning And Buying Account

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%.Cowen forecasts that the US search market will grow 22%. With Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with 12%… Continue reading US Online Ad Market To Grow 16%

BSkyB’s group revenue for the year ending June 30 was up 9% year on year to £4.9 billion. Group operating profit was £752 million, in line with analyst expectations. Quarterly annualised churn fell by more than two percentage points year on year to 9.8%. The company added 92,000 net new customers in the three months… Continue reading Sky’s Revenue Hits £4.9bn

The video search engine, blinkx, has launched a new remote search tool, which enables users to find and watch their favourite TV shows, from any channel, free online.blinkx’s Remote service searches the web to find all legal episodes of television programmes from the catch-up services, including BBC, ITV, Channel 4, Five and other channels.The company… Continue reading Blinkx Launches New Web TV Search Tool

Trinity Mirror has announced a £27.4 million fall in pre-tax profit to £70.8 million for the past six months. For the six months ending June 29, revenues fell by almost £7 million year on year to £460.8 million Operating profits fell 21.7% at the company’s regional newspaper division, to £45.5 million, while the national newspaper… Continue reading Trinity Mirror Sees Pre-Tax Profits Fall

BT has announced that it made a first quarter profit of £613 million, down 7%, on revenues of £5.17 billion. BT Global Services increased revenue by 13% with growth of 33% outside the UK, while BT Retail recorded revenue growth of 3% and double digit profit growth. The company added 103,000 new broadband customers in… Continue reading BT Announces £613m Profit In Q1

eBay has launched an international business division at its headquarters in Bern, Switzerland, in an attempt to encourage advertisers to take advantage of the site’s global reach.The division will be responsible for looking after clients who want to reach eBay’s global audience, which is estimated to be at around 80 million users, according to reports.Advertisers… Continue reading Ebay Sets Up New International Advertising Division

ITV2 is to undergo a revamp with a new look logo and interstitials, according to a report.The August 20 revamp will coincide with the start of the channel’s new autumn schedule, said Media Week.A spokesman told the magazine that ITV2’s viewers most closely associated the lime green colour of the channel’s idents with the channel.Other… Continue reading ITV2 To Get New Look

The latest quarterly figures from the Mobile Data Association reveal that 1.4 billion text messages are sent every week in the UK.Mobile internet has seen steady growth in the UK; 16.5 million people accessed the mobile internet in May 2008, representing a 25% growth since May 2006, indicating an average 4,500 new users every day.Picture… Continue reading 1.4bn Text Messages Sent Each Week In The UK

Digital Cinema Media (DCM), the new owner of Carlton Screen Advertising, has awarded the contract for its foyer and washroom advertising to outdoor firm Boomerang Media. DCM, a joint venture between cinema chains Odeon Cinemas and Cineworld, bought Carlton Screen Advertising from ITV for £500,000 in March. The Boomerang Media deal includes more than 600… Continue reading DCM awards foyer contract to Boomerang Media