Ofcom has today published the second phase of its review into Public Service Broadcasting (PSB), unveiling plans for an extra £145 – 235 million in replacement funding by 2012.The review found that in order to sustain PSB programmes on channels other than the BBC, “replacement direct or indirect funding is likely to be necessary”.Ofcom also… Continue reading Ofcom Publishes Second Phase of PSB Review
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WPP’s Mindshare has unveiled a comprehensive worldwide rebrand of its corporate identity, including a complete refresh of the agency’s brandmark and visual identity.The redesign, developed in partnership with branding agency Moving Brands, coincides with the agency’s ongoing global restructure announced earlier this year.The network’s branding retains the signature colour purple and the new brandmark consists… Continue reading Mindshare Rebrands Corporate Identity
Endemol, producer of reality TV show Big Brother, is to launch a new sports division.The firm has hired two senior executives from sports marketing agency IMG to head the new division, Lawrence Duffy, former head of development at IMG Sports Media, and Gregg Oldfield, former vice-president of network ventures at IMG Media.Duffy and Oldfield will… Continue reading Endemol To Launch Sports Division
ITV’s share price was up by more than 8% this morning, after Ofcom revealed that it proposes reducing ITV’s public service broadcasting commitments.According to reports, ITV shares soared to 46.25p this morning and were trading at 45.75p at 10am, an 8.28% increase from yesterday’s close of 42.25p.ITV has identified around £40 million of savings it… Continue reading ITV Share Price Soars Following Ofcom’s Review
Daily Mail & General Trust has issued a pre-close trading statement for the 11 months to the end of August, reporting year-on-year underlying revenue growth of 2%. DMGT expects adjusted full-year pre-tax profits to come in about the “high” £250 million mark. However, tough advertising conditions led to a 24% year-on-year ad revenue fall at… Continue reading DMGT Reports 2% Underlying Revenue Growth
A year of heavy marketing of mobile broadband has pushed the mobile phone networks ahead of WiFi hotspots as the most popular way of accessing the internet on the move, according to a survey of UK mobile broadband users by Point Topic. The study shows that the UK mobile phone companies have managed to grow… Continue reading Mobile Phone Networks Overtake Wi-Fi On The Move
Although UK online ad spend is forecast to post double-digit growth year on year, it is likely to fall as the economic downturn takes effect, according to a new report from PricewaterhouseCoopers. Citing Advertising Association data, the report predicts that total UK online ad spend growth will slow to about 20% in 2008 – a… Continue reading UK Online Adspend To Record Double Digit Growth This Year
Google search has seen a 3.1% year on year increase and remains well ahead of the competition in the US search share rankings, according to the latest data from Nielsen Online. An estimated 4.3 billion search queries were conducted on Google search in August alone, representing 60% of all search queries conducted during the month.… Continue reading Google Search Sees 3.1% Increase
Sony and Future have teamed up to develop the first weekly digital magazine to be made available via the PlayStation network.Future, the specialist magazine publisher, and Sony will produce a magazine that will allow gamers to download interactive content directly onto their PlayStation 3 consoles.Earlier this year, Future launched a monthly digital programme of articles,… Continue reading Gaming Magazine Set To Be Made Available On PS3
