More Industry News articles

Newsquest, the local newspaper publisher owned by US firm Gannett Corporation, has reported a 19% year on year fall in classified advertising revenue for June. Gannett said that the drop in revenue was caused by a 36.8% decline in property ads, a fall of 17.3% in employment ads and 14.9% in automotive ads across its… Continue reading Newsquest Sees 19% Fall In Classified Ad Revenue

Mobile outdoor contractor Look Media is upgrading its Look Walker mobile billboards product with new Bluetooth capability.The Bluetooth facility enables clients to deliver their digital content straight to their target audiences in high footfall pedestrian areas, while the use of experienced staff to wear the Walkers allows a personal interaction offering guidance to people on… Continue reading Look Media Adds Bluetooth To Mobile Billboards

Worldwide spending on internet advertising will total $65.2 billion in 2008, representing nearly 10% of all ad spending across all media, according to IDC’s Digital Marketplace Model and Forecast. IDC projects 15-20% annual growth throughout the forecast period, with this share reaching 13.6% by 2011 as internet ad spending grows to $106.6 billion worldwide. “Compared… Continue reading Global Online Adspend To Total $65.2bn In 2008

Demand Five, Five’s recently relaunched video on demand service has seen the number of visitors to the site more than double since its soft-launch three weeks ago, the broadcaster announced today.The 30-day catch-up service provides viewers with online access to a significant percentage of Five’s peaktime schedule including much of its hit acquired content such… Continue reading Visitor Numbers Increase For Five’s On-Demand Service

Google search properties accounted for 87.34% of all UK searches for the four weeks ending 26 June 2008, research firm Hitwise has announced. This represents a 10% percent increase compared to June 2007. By comparison, Yahoo! search properties accounted for 4% of UK searches in June 2008, a slight decrease on May 2008. There was… Continue reading Google Accounted For 87.4% Of UK Searches In June

Google search properties accounted for 87.34% of all UK searches for the four weeks ending 26 June 2008, research firm Hitwise has announced.This represents a 10% increase compared to June 2007. By comparison, Yahoo! search properties accounted for 4% of UK searches in June 2008, a slight decrease on May 2008. There was no change… Continue reading Google Accounted For 87.4% Of UK Searches In June

Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc. Reflecting the overall economic slowdown, the growth rate for advertising and marketing spending has declined from 5.8% in 2007. Outsell surveyed… Continue reading US Aspend To Grow 3.9% In 2008

After a bad day in the stock market yesterday, Trinity Mirror shares plunged down 18% in one day, taking the shares down to just 55.5p.According to reports on Brand Republic, the publishing company has lost 90% from its share price during the last year. Shares in July last year were up to ten times higher… Continue reading Warning Bells Ringing At Trinity

Microsoft has criticised the search advertising deal between Google and Yahoo! to a US congressional committee, which has been set up to look at how the partnership would affect the future of online advertising.Microsoft argued that the deal would allow Google and Yahoo! to control 90% of the North American search ad market, adding that… Continue reading Google And Yahoo! Deal Criticised

ITV1’s Emmerdale special, ‘You’ve been Framed’, pulled in 5.3 million adult viewers ahead of Eastenders 4.8 million last night.Emmerdale attracted a 32.9% audience share between 7 and 8pm, almost 5% more than it’s BBC One rival soap, which was on between 7.30 and 8pm.The one-hour episode centered around Viv trying to clear her name in… Continue reading Emmerdale Tops Soap Ratings War