More Industry News articles

More than 70% of UK digital video recorder (DVR) owners say that they cannot live without their machines, according to a new survey commissioned by NDS.According to the survey, which asked respondents to rank relative importance of a list of household appliances, apart from the washing machine and the microwave oven, no other household item… Continue reading 70% Of DVR Owners Say They Can’t Live Without It

Yahoo! has launched a new online ad network called Yahoo! Network, which claims to reach in excess of 29 million monthly users in the UK.Yahoo! Network, which includes the Yahoo! Homepage, Yahoo! Mail and Flickr, will reportedly reach over 80% of the UK’s online population via websites and mobile sites.The network will also feature on… Continue reading Yahoo! Launches New Online Ad Network

Charles Allen, former ITV chief executive, is set to return to TV as the non-executive director of Endemol, producer of Channel 4 reality show Big Brother. Allen is to join the board of the Dutch TV producer following his appointment as senior adviser to the private equity division of investment bank Goldman Sachs. He is… Continue reading Charles Allen To Make TV Industry Return

The US Association of National Advertisers (ANA) has sent a letter to anti-trust regulators opposing the online search advertising deal between Google and Yahoo!. The ANA claims that the deal will give the two companies control of 90% of search advertising in the US. Bob Liodice, the president and chief executive of the ANA, said… Continue reading US Advertising Body Opposes Google/Yahoo! Deal

Following on from Magic 105.4’s user-generated content (UGC) ‘Magic Good Mood Film’ TV advert, the station is launching a new ad using photos of the station’s listeners.Airing from September 7 to the end of October 2008, the new 30-second advert taps into the massive response by listeners to upload personal photos that make them smile… Continue reading Magic 105.4 Launches New Ad Featuring Listeners’ Photos

CNBC and LinkedIn, the social networking site for professionals, have announced a strategic alliance including broad distribution of CNBC content across the LinkedIn network.The alliance will also see the integration of LinkedIn functionality into CNBC.com, and the joint development of products and content for CNBC.Programming initiatives will include community-generated content from the LinkedIn community for… Continue reading CNBC And Linkedin In Strategic Alliance

Haymarket is to close women’s magazine Eve, saying that the title is making an unsustainable level of loss.The announcement follows a detailed review of the Eve portfolio by Haymarket, which led the company to conclude that as matters stand it is not feasible to continue the magazine.Kevin Costello, Haymarket Consumer Media managing director, said: “The… Continue reading Haymarket To Close Eve

ITV Customer Relations has teamed up with British Gas’s Generation Green initiative to develop a new programme on CiTV called Green Up Your Life and online content across itv.com and citv.co.uk.Starting this autumn on CiTV, the 10 episode series of five minute shows, produced by Initial Kids, will feature sponsorship idents for the British Gas… Continue reading ITV And British Gas In Green Initiative

The latest analysis from Screen Digest reveals a TV industry in a downward spiral of economic slowdown, advertising recession, deflated prices and audience fragmentation. Three of the big markets are suffering the most. In the UK, despite outperforming a sluggish advertising market in the first six months of the year, ITV’s full year guidance points… Continue reading New Report Looks At Challenging Times For TV Markets

PricewaterhouseCoopers (PwC) has released its latest Global Entertainment and Media Outlook report, revealing that DVR household universe in the US more than doubled in 2007, with household penetration rising from 9.9% to 20.6%. PwC added that less than half of US DVR users actually skip ads in playback however, and over the long run the… Continue reading PricewaterhouseCoopers Publishes Latest Global Media Report