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United Business Media has acquired the International Direct Marketing Fair (IDMF) from Reed. UBM business media and events division CMP intends to incorporate the IDMF and E-Commerce and Digital Marketing Expo (ECDM), the show Reed planned to launch in 2009, into its Internet World exhibition. Mark Snell, group director at CMP, said: “While we review… Continue reading UBM Acquires International Direct Marketing Fair

Sky is to launch a range of social media applications across its portfolio of websites, according to a report.A report in Media Week says that the broadcaster has struck a deal with online technology firm Pluck that will allow the creation of user profiles, blogs, forums, polls, the uploading of video content and deeper levels… Continue reading Sky To Offer Social Media Applications Across Its Websites

Magazine publisher Future has reported a 4% rise in advertising income over the past nine months. Overall revenue rose 1%, with advertising income rose 4% in the nine month period ending June 30. However, there was a 2% decline in print advertising, although this was offset by a 39% rise in online advertising. In the… Continue reading Future Enjoys 4% Rise In Ad Revenue

The Government has published a new consultation document, which includes plans to regulate product placement and video-on-demand services on British television.Current regulations state “that all EU members must prohibit product placement, but they may decide to allow certain exemptions”.However, product placement is banned on any UK made programmes and the Government has already said its… Continue reading Product Placement Proposals To Be Considered

Google search is by far the most popular website in the UK, with nearly 28 million unique users, according to figures released by Nielsen Online today.The search engine’s unique users are up by 15% from around 24 million in June 2007 to 28 million in June 2008 – miles ahead of other websites in the… Continue reading Google Races Ahead As Most Popular Website

The proportion of internet users in Britain spending more than five hours per week online has more than doubled in the past 10 years, from 25% in 1998 to 58% in 2008, according to a new report. The BT 21st Century Life Index commissioned Ipsos MORI to survey 2,000 people across Britain to find out… Continue reading Britons Spending More Time Online

Jeremy Kyle is set to host a weekly programme on TalkSport, called the Jeremy Kyle’s Sports Show, from September this year.The presenter currently hosts his own daily talk-show on ITV1 at 9.25am, discussing and debating problems with guests.Kyle is due to present a Sunday show between 12pm and 2pm on TalkSport, which promises to deal… Continue reading TalkSport Hire Jeremy Kyle

Microsoft has closed a new search deal with Facebook, building on their existing display ad deal with the social networking site.The deals comes as part of the internet companys’ planned $2.5 billion (£1.26 billion) annual spend to compete with Google, following its failure to secure a deal with Yahoo (see Microsoft Drops Yahoo! Bid).Mircosoft currently… Continue reading Microsoft Closes New Ad Deal With Facebook

A leaked Ofcom blueprint suggests that ITV may be allowed to reduce its public service commitments, saving the company up to £40 million a year.If the proposals go ahead ITV will be able to reduce its regional news output, cut back on its current affairs programmes and halve its regional programming in England and Wales,… Continue reading ITV Set To Reduce Public Service Role

Pearson, owner of the Financial Times and Penguin, has reported a 14% increase in sales for the first half of the year. The company reported sales of £1.97 billion in the six months to the end of June. Adjusted operating profit was £124 million, up 38% year on year. The FT Group saw sales grow… Continue reading Pearson Reports 14% Sales Increase