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BBC1’s George Gently failed to get the better of ITV1’s Midsomer Murders, in the battle of Sunday night drama. Postponed from last week due to the epic conclusion of the men’s final at Wimbledon, the Martin Shaw programme pulled in 4.2 million adult viewers. Over on ITV1 Midsomer Murder attracted over 2 million more viewers,… Continue reading Viewers Prefer Murder To Gentle Offerings

The football season edges ever closer as Sky Sports and Setanta both release their fixtures lists for the first few months of the year, with more matches to be confirmed as the season progresses.Sky is pleased that the top three from last season are all live on the channel in the first weekend of the… Continue reading Football Schedule Kicks Off

The Q2 2008 Bellwether Report was released today, with the third consecutive quarter of cuts and to the greatest extent since 2001.Disappointing sales, rising costs and growing economic gloom were cited as reasons for companies cutting marketing budgets and it expects further cuts later in the year.All sectors within marketing have seen cuts, with the… Continue reading Q2 2008 Bellwether: Largest Marketing Budgets Cuts Since 2001

MediaGuardian has released its annual guide on the top 100 most powerful people in the media industry.Its aim is to “take a snapshot of the individuals who run or influence the UK media in 2008” and it is now into its eighth year.Top of the pile is Sergey Brin and Larry Page, who are the… Continue reading MediaGuardian Releases Its Top 100 For 2008

ITV is set to launch a £10 million marketing push for Friends Reunited, so it can compete with other social networking sites such as Facebook and MySpace.The campaign will include a TV ad and online drive, promoting the fact that the site is now free to sign up to, according to reports in the trade… Continue reading ITV Launches Friends Reunited Marketing Drive

Nev Pierce is set to join Empire, the direct rival of his current film magazine, Total Film.Pierce joined Future’s Total Magazine as editor two years ago and is expected to take on the same position at Bauer’s Empire.In 2004, he joined Total Magazine, after contributing as a freelancer for 5 years, and moved his way… Continue reading Pierce Joins Empire Magazine

ITV’s shares rose this morning by 8% to 41.4p following reports in the weekend papers linking Endemol to ITV. John de Mol, co-founder of Dutch production company Endemol, responded to weekend reports that Endemol might be interested in ITV by saying that a combination with ITV could make sense, but all would depend on the… Continue reading ITV Shares Rise On Back Of Speculation

The Q2 2008 Bellwether Report was released today, with the third consecutive quarter of cuts and to the greatest extent since 2001. Disappointing sales, rising costs and growing economic gloom were cited as reasons for companies cutting marketing budgets and it expects further cuts later in the year. All sectors within marketing have seen cuts,… Continue reading Largest Marketing Budgets Cuts Since 2001

ITV’s shares rose this morning by 8% to 41.4p following reports in the weekend papers linking Endemol to ITV.John de Mol, co-founder of Dutch production company Endemol, responded to weekend reports that Endemol might be interested in ITV by saying that a combination with ITV could make sense, but all would depend on the numbers.This… Continue reading ITV Shares Rise On Back Of Speculation

Despite the saturation of mobile phones in the UK market, a new survey has disclosed that most people take a dim view of mobile marketing.The research, conducted by G2 Data Dynamics, via its ViewPoint online panel of 30,000 UK consumers, revealed that only 9%t of individuals are more receptive to receiving marketing messages direct to… Continue reading Dim View Taken Of Mobile Marketing