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Ahead of Global Radio’s integration of the GCap Media business it bought earlier this year, the group has created five agency sales teams, one client sales team and one interactive sales team spanning the two companies.Don Thomson, currently Global Radio chief operating officer, will take on the role of acting group commercial director until incoming… Continue reading Management Reshuffle For Global Radio

Pearl & Dean has signed a deal to handle the advertising for Showcase Cinemas from October 2008.The cinema advertising company said that the new deal takes its UK market share to 33.3%, with its titles now set to appear in just under half (48%) of UK cinema sites.Owned by National Amusements, the Showcase Cinemas circuit… Continue reading Pearl & Dean Signs Showcase Cinemas Ad Deal

Diet Coke is set to extend its sponsorship of heat radio’s flagship show – The ‘diet Coke’ break.Bauer’s heat radio features The ‘diet Coke’ break programme weekdays between 2pm and 5.30pm with Rachael Hopper.The new sponsorship deal was arranged between Bauer Brand Solutions and Vizeum’s creative solutions director, Zoe Schmid.Schmid said: “The ‘diet Coke’ Break… Continue reading Diet Coke Signs Extended Sponsorship Deal With Heat Radio

WPP’s proposed £1.1 billion takeover bid for market research company TNS has been conditionally cleared by the European Commission. The EC previously said that a merger between WPP and TNS would raise competition issues about market influence in the European audience measurement market. However, it concluded that the deal could go ahead providing certain conditions… Continue reading WPP Gets EC Approval For £1.1bn TNS Takeover

Archant has appointed Adrian Jeakings as chief executive to replace John Fry who resigned earlier this week to join Johnston Press. Jeakings, currently Group Finance Director at Archant, will take up his new role on November 1. He was previously group finance director of The Stationery Office, a provider of information management services to the… Continue reading Archant Appoints New Chief Executive

Five has unveiled a new on and off-air look for its main channel as part of a branding refresh which began in the spring.The new look is the second wave of the project following the launch of Fiver, formerly Five Life, in April. The on-air will be unveiled on the channel on October 6.This is… Continue reading Five Flagship Channel Gets New Look

ITV1’s new drama starring Juliet Stevenson debuted last night with more than six million viewers, knocking BBC One’s New Tricks off its usual Monday evening top spot.Place of Execution, which saw Stevenson playing a journalist working on a documentary about a girl who disappeared, attracted over 6.3 million peak viewers and a 26% audience share… Continue reading ITV1’s New Drama Races Ahead Of New Tricks

The Sun is set to kick start its new outdoor poster campaign, featuring a till receipt reading “All for just 30p” to highlight its reduced cover price.The campaign will appear on more than 10,000 six-sheeter posters and 60 larger portrait sites for a two week period.Euro ESCG developed the advert to emphasise the paper’s “breadth… Continue reading The Sun Kicks Off A New Campaign To Highlight Its 30p Cover Price

The Internet Advertising Bureau (IAB) has officially widened its remit to serve the mobile advertising industry, with the five UK networks – 3, O2, Orange, T-Mobile and Vodafone UK – forming a Mobile Steering Group (MSG) to oversee and advise on the trade body’s mobile strategy.With funding from all five operators, the IAB will attempt… Continue reading IAB Widens Remit To Serve Mobile Ad Industry

Dennis Publishing has announced a new structure and new appointments within its 100 strong advertising division as it seeks to capitalise on its print and online brands.Effective immediately, Dennis has created and made appointments to the brand new roles of press trading director and digital trading director. Dan Reeves has been appointed press trading director… Continue reading Dennis Publishing Sales Team Gets New Structure And Appointments