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IPC Ignite Sponsorship & Brand Solutions has partnered Nuts with Sony Pictures Home Entertainment for the launch of a new range of action DVDs.Called Fight Factory the new Sony Pictures DVDs will be supported by an integrated cross-platform campaign featuring a series of bespoke advertorials in Nuts and a dedicated micro channel at www.nuts.co.uk, running… Continue reading Nuts Partners Sony For DVD Launch

Seetha Kumar has been appointed to the newly-created role of controller, bbc.co.uk.Reporting to Erik Huggers, BBC director of Future Media & Technology (FM&T), Kumar will lead the overall strategic and editorial development of bbc.co.uk, chairing a new bbc.co.uk board bringing together key executives from across the BBC.In partnership with the FM&T chief operating officer Kerstin… Continue reading BBC Appoints Online Controller

The Guardian and Daily Telegraph are to raise their cover prices by 10p this weekend, following a recent increase by The Times.The price of the Saturday Daily Telegraph is rise from £1.50 to £1.60, while the weekday edition will also go up by 10p, from 80p to 90p. The Sunday Telegraph will stay at its… Continue reading Guardian And Telegraph To Raise Cover Prices

Advertising Seminars International is holding a European TV and Radio conference in Lisbon in November, looking at developments in areas such as cross-platform TV viewing and the future of radio in a multi-platform age.Speaking at the radio event on November 5 will be Sally de la Bedoyere, MD of RAJAR, and Alison Winter, head of… Continue reading ASI To Hold European Radio & TV Symposium In November

www.marieclaire.co.uk is boosting its beauty offering with a new virtual makeover tool, supported at launch by premium cosmetics brand Clinique.Marie Claire Makeovers in association with Clinique allows users to upload a photograph or selecting a models, to test a number of styles, colours and beauty applications before clicking through to purchase.Marie Claire publishing director Richard… Continue reading Marie Claire Launches New Online Tool

Phil Riley, former chief executive of Chrysalis Radio, has been appointed chairman of internet radio maker Reciva.The appointment marks Riley’s return to radio after he left Chrysalis last summer when the group’s radio division was sold to Global Radio for £170 million (see Riley Quits Chrysalis Following Global Sale).Reciva has so far provided the technology… Continue reading Ex-Chrysalis Chief Joins Internet Radio Firm

Channel 4 came out on top in the all important 9pm slot last night, with The Secret Millionaire grabbing a peak of 4.5 million viewers.The show had an average audience of 4.2 million viewers – an 18.6% share of viewing – for its hour long duration.Mutual Friends, on BBC One at 9pm, saw Martin attempt… Continue reading 4.5m Tune In To The Secret Millionaire

KBH Transport Media, the rail outdoor contractor, has increased its business with the First Group by winning the five year onboard advertising contract for First Great Western.The contract will provide 2000 traincard advertisement panels on 60 trains with 160 carriages running daily into Paddington , reaching an audience of 140,000 passengers a day.KBH already holds… Continue reading KBH wins First Great Western contract

ITV has rolled out a soft launch of a new shopping and price comparison website, PriceTerrier.com.ITV will reportedly focus on internet makerting and search engine optimisation to push the site.With the strapline “The Shopper’s Best Friend”, the site allows consumers to choose products by price and brand, and features price comparison categories such as electronics,… Continue reading ITV Launches Shopping And Price Comparison Website

UK companies are forecast to spend £2.75 billion on search engine marketing in 2008, up 24% year on year, according to new research from E-consultancy. This year’s £2.75 billion spend is estimated to include £2.42 billion on paid search – a 23% increase on 2007. The remaining £330 million comes from spend on search engine… Continue reading UK Companies To Spend £2.75bn This Year On Search Engine Marketing