More Industry News articles

Mobile outdoor contractor Look Media is upgrading its Look Walker mobile billboards product with new Bluetooth capability.The Bluetooth facility enables clients to deliver their digital content straight to their target audiences in high footfall pedestrian areas, while the use of experienced staff to wear the Walkers allows a personal interaction offering guidance to people on… Continue reading Look Media Adds Bluetooth To Mobile Billboards

Demand Five, Five’s recently relaunched video on demand service has seen the number of visitors to the site more than double since its soft-launch three weeks ago, the broadcaster announced today.The 30-day catch-up service provides viewers with online access to a significant percentage of Five’s peaktime schedule including much of its hit acquired content such… Continue reading Visitor Numbers Increase For Five’s On-Demand Service

Worldwide spending on internet advertising will total $65.2 billion in 2008, representing nearly 10% of all ad spending across all media, according to IDC’s Digital Marketplace Model and Forecast. IDC projects 15-20% annual growth throughout the forecast period, with this share reaching 13.6% by 2011 as internet ad spending grows to $106.6 billion worldwide. “Compared… Continue reading Global Online Adspend To Total $65.2bn In 2008

Google search properties accounted for 87.34% of all UK searches for the four weeks ending 26 June 2008, research firm Hitwise has announced.This represents a 10% increase compared to June 2007. By comparison, Yahoo! search properties accounted for 4% of UK searches in June 2008, a slight decrease on May 2008. There was no change… Continue reading Google Accounted For 87.4% Of UK Searches In June

Google search properties accounted for 87.34% of all UK searches for the four weeks ending 26 June 2008, research firm Hitwise has announced. This represents a 10% percent increase compared to June 2007. By comparison, Yahoo! search properties accounted for 4% of UK searches in June 2008, a slight decrease on May 2008. There was… Continue reading Google Accounted For 87.4% Of UK Searches In June

Following TNS clinching the BARB data contract at the end of the year, it has today bolstered its team with two new appointments.Chris Balch will become managing director of the BARB service team within TNS Media Research. Previously, he has held the role of director of operations at TNS Worldpanel UK for the last 11… Continue reading TNS Bolsters Team Ready for BARB

Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc. Reflecting the overall economic slowdown, the growth rate for advertising and marketing spending has declined from 5.8% in 2007. Outsell surveyed… Continue reading US Aspend To Grow 3.9% In 2008

Time Warner has stepped up talks about the possibility of merging or selling AOL to Yahoo! ahead of Yahoo’s shareholder meeting on August 1.Details of the potential deal has not yet been revealed, however one propsosal involves Time Warner taking a minority stake in a merger of the two companies.If Time Warner completed a deal… Continue reading Time Warner Steps Up Talks With Yahoo!

ITV1’s Emmerdale special, ‘You’ve been Framed’, pulled in 5.3 million adult viewers ahead of Eastenders 4.8 million last night.Emmerdale attracted a 32.9% audience share between 7 and 8pm, almost 5% more than it’s BBC One rival soap, which was on between 7.30 and 8pm.The one-hour episode centered around Viv trying to clear her name in… Continue reading Emmerdale Tops Soap Ratings War

Eurosport has launched a high definition channel in the UK and Ireland on Sky.The channel will show the last ten days of the Tour de France and the Beijing Olympic Games in high definition in the first month alone and will be available to the half a million Sky homes that subscribe to Sky’s HD… Continue reading Eurosport Launches High Definition