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Despite the saturation of mobile phones in the UK market, a new survey has disclosed that most people take a dim view of mobile marketing.The research, conducted by G2 Data Dynamics, via its ViewPoint online panel of 30,000 UK consumers, revealed that only 9%t of individuals are more receptive to receiving marketing messages direct to… Continue reading Dim View Taken Of Mobile Marketing

Over two-thirds (68%) of the 60 million television sets in the UK are now digitally linked via cable, satellite or digital terrestrial, according to new figures from Ofcom published today. The Digital Progress Report for the first quarter of 2008 shows that the total number of digitally-linked sets has grown by around seven million from… Continue reading 68% Of UK TV Sets Now Digital

CBS Outdoor has made two appointments to its dedicated digital division, Alive. Matt Harris has been brought in to head up the digital delivery team and will be responsible for scheduling content to all sites. Harris has previously worked at ITV, Sky and Channel 4. He will report directly to Nicky Cheshire, sales director of… Continue reading CBS Outdoor Makes Two Appointments To Digital Division

BBC Two has unveiled its Autumn line-up, with a focus on factual programmes such as its new documentary The Fallen, by filmmaker Morgan Matthews.The Fallen will remember every serviceman and woman who has died in the Iraq and Afghanistan conflicts, with testimonies from families and an archive of events, in a three-hour documentary.Roly Keating, controller… Continue reading BBC Two Unveils Autumn Line Up

Over two-thirds (68%) of the 60 million television sets in the UK are now digitally linked via cable, satellite or digital terrestrial, according to new figures from Ofcom published today.The Digital Progress Report for the first quarter of 2008 shows that the total number of digitally-linked sets has grown by around seven million from 33.5… Continue reading 68% Of UK TV Sets Now Digital

ITV advertising revenues are expected to decline by as much as 13% in the last quarter, according to reports in the national press.The broadcaster’s deadline for September advertising bookings passed yesterday, with agencies predicting that low marketing budgets would cause its ad revenue to fall in the autumn.ITV has so far managed to keep on… Continue reading ITV Ad Revenues Expected To Fall

Vigin Radio’s programming and marketing director, David Lloyd, is set to leave the station following its sale in June.The station was sold to a consortium including The Times of India Group for £53 million, and is due to be renamed and re-branded following a £15 million investment (see Virgin Radio Sale Confirmed).Lloyd will be replaced… Continue reading Virgin Radio Programming Boss Quits

Last weekend’s British Grand Prix build up and race saw ITV’s Formula One website grab 1.5 million page views and over 400,000 unique users, according to the broadcaster.Video views were also up, with ITV saying that almost 150,000 F1 fans watched clips across the weekend.Recent online figures announced by Jeff Henry, MD of ITV Consumer… Continue reading ITV.com A Winner For Formula One Fans

Online advertising for retail brands delivers the biggest effect in the media mix, driving 40% of brand engagement, compared with press (31%) and TV (19%), according to the latest Internet Advertising Bureau (IAB) cross-media Brand Engagement study. The fourth study of its kind, conducted by ævolve (formerly Carat Insight), set out to quantify the impact… Continue reading Online Ads Drive User Engagement

Bauer’s music magazine Q has kicked off its recruitment drive by promoting editor Paul Rees to the role of editor-in-chief.Rees, who has been editor for five years, will now be responsible for overseeing the multiplatform growth of the Q brand, “delivering world-class editorial” across Q magazine, radio, internet and events operations.Q has also appointed Ian… Continue reading Q Magazine Promotes Rees