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Although the IPTV market will continue to gather momentum over the next four years, competition from other video delivery platforms will make it increasingly difficult for service providers to convince consumers to invest in services, according to a new report from Canalys. The report says that established cable, satellite and terrestrial digital TV offerings will… Continue reading IPTV Providers Must Continue To Develop Services

Bauer Advertising and Doritos have teamed up for a new a consumer generated ad promotion.Doritos is investing £2.5 million in the promotion, which uses Bauer’s mobile UGC service Eyevibe, to invite consumers to make and select the next Doritos TV advert.The media campaign marks the first time Doritos has used a mobile WAP platform as… Continue reading Bauer Advertising Announces New Mobile Deal With Doritos

Gustavo Antonioni is join the recently merged Granada Ventures and Granada International in the newly created role of commercial brand director.The former Marvel Entertainment and Warner Bros executive will be responsible for driving the global marketing and licensing strategy for ITV’s key commercial brands such as Coronation Street, Dancing on Ice and Hell’s Kitchen. He… Continue reading International Brand Chief To Join ITV’s Global Division

ITV Customer Relations has announced two new sponsors, for its new series Six Degrees and forthcoming show An Audience With Neil Diamond.Korean car manufacturer Hyundai will sponsor Six Degrees, the new drama series from JJ Abrams, while Sekonda is to sponsor ITV1’s forthcoming An Audience With Neil Diamond.The Six Degrees deal includes broadcast sponsorship on… Continue reading ITV Announces Two New Sponsorship Deals

Virgin Media has unveiled artwork of the nation’s favourite TV shows made entirely from food to mark the full launch of the BBC iPlayer on its on-demand television service next week.The iPlayer is available to Virgin Media’s digital TV customers at no extra cost and is launching from next week through its EPG as well… Continue reading Virgin Media Launches Edible Art Exhibition To Promote iPlayer

US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now. Online advertising spend is expected grow at a rapid… Continue reading US Marketers Continue To Spend Online

Last night saw The Apprentice go head to head with the second Britain’s Got Talent live semi-final, with the ITV1 show emerging the victor in the ratings war.Britain’s Got Talent, which ran from 8.30pm to 10pm, had a peak audience of 8.6 million adult viewers, a 36.5% share of viewing.Appearing again on Saturday’s final will… Continue reading Britain Beats The Apprentice

Channel 4 Radio is in talks with electronics manufacturers to create a plug-in DAB device for mobile phones and iPods in an attempt to revive digital audio broadcasting.According to a report in the Times, the broadcaster wants to create an E4 or Channel 4 branded device that will cost a maximum of £20 that would… Continue reading Channel 4 In Talks Over Mobile DAB Add-On

A new report reveals that consumers spend more than £4 billion a year on digital TV but six million households are not satisfied with the overall service.Nearly nine out of 10 homes in the UK now have digital services, a rise of 14% since 2007.However, the first ever digital TV customer satisfaction survey by uSwitch.com,… Continue reading Digital TV Disappoints Customers

A new report from Screen Digest reveals that total pay TV penetration will increase rapidly in Central and Eastern European countries, from 40% at the end of 2007 to 60% by 2012 with a total of 63 million homes subscribing to pay TV services. The impressive growth will be driven by a strong pay TV… Continue reading Eastern European Pay-TV Penetration To Increase Rapidly