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ITV1’s Great British Feast, with Marco Pierre White, lost out to BBC One’s new series Cars, Cops and Criminals by an average 7% audience share betweem 9pm and 10pm last night.Marco’s Great British Feast was pick of the day but only managed to pull in three million adult viewers, a 15% audience share.BBC One’s new… Continue reading Marco Loses Out To Cars, Cops And Criminals By 1.7 Million Viewers

The board of TNS has unanimously rejected WPP’s £1.082 billion unsolicited takeover bid made earlier today, saying it “substantially undervalues TNS, even on a standalone basis.” This is the fourth takeover bid WPP has made and it came just prior to the 7.30am deadline set by the takeover panel for a formal offer for TNS.… Continue reading TNS Rejects WPP Takeover Bid

Andy Hart has left Associated Northcliffe Digital (AND) after six years in the job by “mutual consent”, ahead of an organisational restructure.Hart had been responsible for the online development and acquisitions of sites including ThisisLondon.co.uk and FindaProperty.com during his time as chief executive.He looked after the Mail Online brand and championed the company’s digital acquisition… Continue reading Hart Departs From Northcliffe Digital

BBC One’s new drama, Bonekickers, attracted a 31.3% audience share last night, with an average of more than 6.5 million adult viewers between 9 and 10pm.The series, starring Julie Graham and Adrian Lester working as archaeologists investigating mysteries in the past, had a peak audience of 6.7 million adult viewers during the first 15 minutes… Continue reading BBC’s Bonekickers Triumphs With 6.7 Million Viewers

The board of TNS has unanimously rejected WPP’s earlier unsolicited takeover bid, valuing TNS at 260p a share, saying it “substantially undervalues TNS, even on a standalone basis.”TNS has since agreed with GfK to terminate a proposed merger between the two companies and has permitted the German firm to advance talks with its third party… Continue reading TNS Rejects WPP Bid

WPP has presented a £1.082bn takeover bid to TNS’s shareholders, hoping to see off competition from the German market research company GfK.According to reports in the Financial Times, GfK was preparing a counter offer last night to rival any deal between TNS and WPP, which is rumoured to involve a financial backer who could allow… Continue reading WPP Makes Hostile Bid For TNS

ITV has hired Richard Parboo as new head of agency sales strategy in the online sales team, which covers itv.com and Friends Reunited.Parboo has left his role as head of networks for MySpace to concentrate on ITV’s online and broadband strategy.Parboo became one of the first hires in the commercial team during Fox Interactive’s start… Continue reading ITV Appoints New Sales Head

Titan Outdoor is launching a £2 million roll out of over 100 digital six-sheets at major train stations across London.Titan said that this marks the first phase of its digital expansion across its UK rail estate, building on its Transvision network established in 2002.The new digital six-sheets (known as D6s) use 65-inch high definition screens,… Continue reading Titan Invests In Digital Roll Out

Magna’s latest global ad forecast predicts worldwide advertising spending will rise 4.4% this year, with the UK forecast to see 3% growth. Adspend in the US is predicted to rise 2%, with growth in most developed industrialised countries expected to be quite modest. However, emerging countries such as China, Russia, India and Brazil will push… Continue reading Global Adspend To Grow 4.4% This Year

Magna has published its new estimates for US emerging media advertising in 2009, with search remaining the largest emerging media category. Search is forecast to grow 24% to %13.8 billion, while social media is predicted to be up 37.4$ to $1.5 billion, benefiting from improved monetisation. The fastest growing emerging media platform will be online… Continue reading New Forecast Looks At Emerging Media