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The latest research from Mediacells reveals that mobile sports pages were accessed an average of ten times per unique user, with 58% of visits made via Nokia phones.The data, taken from a survey of 50 million mobile internet pages, also revealed that the peak time for accessing mobile sports pages is 4pm.Sony Ericsson’s are the… Continue reading Sports Pages Popular With Mobile Users

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008. This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007        Total Advertising Expenditure (£ Millions) Press     7,716… Continue reading UK Adspend Grew 4.2% In 2007

MTV Networks UK is to relaunch its MTV News service with a new look website as part of its strategy to better engage with its youth audience.The relaunch, which will see an increase in multi-platform content, will include updated graphics and a brand new MTV News logo.The new look website will give users access to… Continue reading MTV To Relaunch News Service

The Big Brother Launch Show kicked started the ninth series of the reality TV show with 5.4 million peak adult viewers last night.In the biggest ever opening night line-up, 16 housemates entered the new and improved house, watched by an average 23.5% audience share.Davina McCall introduced the new contestants, which includes Big Brother‘s first ever… Continue reading Big Brother Is Back

ITV’s managing director for brand and commercial, Rupert Howell, has said that restrictions on advertising airtime is limiting the potential revenue of weekend shows.Speaking at a Royal Television Society dinner on ‘The New Economics of Television’, Howell cited the example of Sunday evening detective show Lewis having no ads in its second-half because the station’s… Continue reading Ad Restrictions Limiting ITV’s Potential Revenue

A new study reveals that more than a quarter of people check the news on their mobile phone at the old-fashioned teatime TV news slot.The peak time to watch the news on a mobile phone in the UK is 6pm, followed by an equally familiar 9pm and 10pm, according to the report by Mediacells.Mobile phones… Continue reading Old Habits Die Hard In New Media

Currently 19% of UK households consume online video on a regular basis, up 8% from August 2007, according to new research. The Deloitte Digital Index forecasts that in five years’ time this figure could realistically grow to more than 50%. The research provides detailed commentary on 12 key metrics, including mobile TV, MP3 players, online… Continue reading 19% Of UK Households Watch Online Video

The Apprentice pulled in more than 7.5 million adult viewers to the penultimate show, seeing Lucinda being fired by Sir Alan Sugar for being “too zany”.In a twist he only got rid of one potential apprentice – following advice from his confidants after a series of gruelling interviews – leaving Lee, Alex, Claire and Helene… Continue reading Penultimate Apprentice Pulls In Over 7.5m Adults

BBC One is to be shown live on the internet as part of the corporation’s bbc.co.uk online offering.Although BBC3 and the BBC News Channel are already simulcast online, they have always been digital services. BBC One will be the first of the corporation’s analogue channels to move online.The plan was announced as part of the… Continue reading BBC One To Be Shown Live On The Internet

GCap Media’s national digital only radio station Planet Rock has been acquired for an undisclosed sum by a consortium led by entrepreneur Malcolm Bluemel.The deal has been financed by Bluemel with the backing of Black Sabbath guitarist Tony Iommi, Jethro Tull’s Ian Anderson, Thin Lizzy’s Gary Moore and Marillion’s Fish.The change of ownership has gone… Continue reading Planet Rock Sold To Entrepreneur