Companies can significantly increase the effectiveness of their customer magazines by altering frequency, pagination and distribution methods, according to a new study from Royal Mail.To continue its support of the customer publishing industry, Royal Mail has worked with Association of Publishing Agencies (APA) and Millward Brown to analyse the impact of these three key variables… Continue reading New Research Looks At Increasing Customer Magazine Success
Tim Davie, director of the BBC’s marketing, communications and audiences division, is to take over from Jenny Abramsky as director of audio and music at the corporation.In his new role, Davie will oversee BBC Radios 1, 2, 3, 4, 5 Live and the BBC digital radio stations 1Xtra, 6 Music, BBC 7, 5 Live Sports… Continue reading Tim Davie To Take Over From Abramsky
New figures released by comScore show that 27 million people in the UK watched more than 3.5 billion videos online in March this year.YouTube accounted for nearly half of all videos viewed online and 99% of the videos watched on Google sites, which topped the table as the most popular site to access online videos.Google… Continue reading 3.5 Billion Videos Viewed Online In March
Ofcom has fined 30 radio stations within GCap Media’s One Network a total of £1.1 million for unfair conduct in a competition.This is the highest fine ever imposed by the regulator on a UK commercial radio company.Ofcom found that on a number of occasions the programme makers behind the ‘Secret Sound’ competition deliberately put to… Continue reading GCap Fined Record £1.1m
Consumers are confused about the digital switchover and are still buying analogue TV sets, according to a parliamentary committee report.The report said that although the switchover timetable is on track to be completed on time, the digital tick labelling scheme is a mystery to many sales staff and customers, while many people are still buying… Continue reading Consumers Confused About Digital Switchover
The Sunday Times is due to launch its new full-colour version on July 6, with a redesign across all sections of the paper excluding the Sunday Times magazine and the Culture magazine.It will feature a new masthead, new font and updated slogan – “The Sunday Times is my Sunday papers” to replace “The Sunday Times… Continue reading Sunday Times Set For Full-Colour Relaunch
A new report from eMarketer estimates that 60.5% of the UK population, or 36.8 million people, went online at least once per month in 2007. Of those, 30% – 11 million people – visited social network sites at least once per month. “The strong growth is an indicator of the level of interest consumers have… Continue reading 11m People In The UK Visited Social Network Sites In 2007
The BBC has unveiled a new-look iPlayer which fully integrates radio and TV in one interface.The new-look service launches in beta today and will run alongside the existing iPlayer for the next few weeks.It allows audiences to choose to either listen again to BBC Radio from the last seven days, or listen live – while… Continue reading BBC Launches New-Look iPlayer
Channel 4 could launch a 4Music branded TV channel in August as a replacement for The Hits music channel, according to a report.4Music will be one of the main sponsors of the V Festival 2008, taking place on 16 17 August, and Media Week reports that Channel 4 could use the opportuinity to market the… Continue reading Channel 4 Could Launch 4Music TV Channel
Google has launched Ad Planner, a free research and media planning tool that connects advertisers and publishers.The service offers users information about sites that its target audiences are likely to visit, demographic details and related search options.Ad Planner has been specifically designed for media planners, with functions which enable them to create media plans and… Continue reading Google Launches Ad Planner
