More Industry News articles

Google continued its reign as the UK’s leading search property in April, with 74.2% of all searches, according to new figures from comScore.eBay ranked second with 6%, followed by Yahoo! at 4.3% and Microsoft 3.4%.Two UK properties, Rightmove Sites (0.8% share) and Bebo.com (0.7% share), ranked amongst the top 10. Popular social networking property, Facebook.com,… Continue reading Google Remains Top In UK

The video-on-demand venture known as Project Kangaroo has appointed Daniel Best to head up its ad sales.Best has joined Vodco, the holding company set up by the partners developing the project – BBC Worldwide, ITV and Channel 4.He will work on a consultancy basis to kick-start discussions for the VoD platform as well as focusing… Continue reading Kangaroo Hires New Advertising Chief

A new report from the European Interactive Advertising Association (EIAA) reveals that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile. The Sport and the Shift to Interactive Media report indicates that twice as many sports fans use the internet… Continue reading Sports Fans Turning To Digital Media

IPC’s weekly fashion magazine Look has unveiled a new website offering up-to-the-minute fashion, beauty and celebrity style.Updated daily, www.look.co.uk will feature online shopping from many of the leading retailers and brands and a ‘Shopping list’ functionality allowing visitors to save and shop later, email to a friend or print off to take shopping.Look online editor… Continue reading Look Launches New Website

New research released today by the Cinema Advertising Association (CAA) reveals that a massive 85% of cinema goers agree they usually watch cinema commercials as part of the cinema experience.The FAME (Film Audience Measurement and Evaluation) research, which measures and investigates cinema audience behaviour, found that the highest penetration in terms of demographics was with… Continue reading New Research Showcases Cinema Ad Effectiveness

TNS has agreed a ‘merger of equals’ with German market research firm GfK, after it rejected bids from Sir Martin Sorrell’s WPP.The new company, to be called GfK-TNS, will have operations in 111 countries and will be the second largest market research firm in the world after the Nielsen Company.Following the merger, the GfK-TNS board… Continue reading TNS And GfK Agree Merger

Virgin Radio executive chairman Richard Huntingford is set to step down following the station’s £53.2 million sale to the Times of India Group.Last year, Huntingford left his role as Chrysalis chief executive following the sale of its radio division to Global Radio (see Chrysalis Radio To Sell For £170 Million).Virgin Radio released a statement saying:… Continue reading Virgin Radio Executive Chairman To Step Down

Bandi Manzini has been appointed to the role of sponsorship & brand solutions manager at IPC Ignite.Manzini was previously creative solutions executive within Emap’s Women’s Entertainment division and in her new role will develop creative bespoke client solutions across all Ignite brand platforms – including magazines, digital, mobile, tours and events, as well as Nuts… Continue reading IPC Ignite Appoints New Sponsorship & Brand Solutions Manager

New research released today by the Cinema Advertising Association (CAA) reveals that a massive 85% of cinema goers agree they usually watch cinema commercials as part of the cinema experience. The FAME (Film Audience Measurement and Evaluation) research, which measures and investigates cinema audience behaviour, found that the highest penetration in terms of demographics was… Continue reading New Research Showcases Cinema Ad Effectiveness

Britain’s Got Talent and I’d Do Anything attracted more than 18 million adult viewers between them on Saturday night.ITV1’s Britain’s Got Talent easily won the ratings war, with a 53% audience share in the second part of the programme’s final, between 9.30 and 10pm.More than 12 million people tuned in to see the 14-year-old ‘Singing… Continue reading Talent Show Finales See Peak Audience Figures