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In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from €7.2 billion in 2006, according to the latest figures from the Interactive Advertising Bureau Europe. Compiled by IAB Europe and then processed and analyzed by PricewaterhouseCoopers (PwC), the report shows that, with a like-for-like growth rate of 40%, the… Continue reading Online Advertising In Europe Grows 40% To €11 billion in 2007

NME Radio has announced the line up of key presenters to take over the airwaves when it launches on June 24.The weekday line up includes Claire Sturgess, Neil Cole and Chris Martin.Claire Sturgess was part of the Xfm launch team led by founder Sammy Jacob in 1997 and worked at the station for 10 years.Neil… Continue reading Presenters Revealed For NME Radio Launch

SMG has sold Virgin Radio to TIML Golden Square, a subsidiary of Times of India Group, for £53.2 million.The deal sees the station lose the Virgin name, although it will continue in its present form until the autumn.TIML said that it will invest in excess of £15 million developing and rolling out its new brand.It… Continue reading SMG Sells Virgin Radio For £53.2m

Our event looking at the latest in New Media developments is approaching fast – The Media Playground takes place on June 10 and here are some key reasons for attending each seminar:– MobileFor all involved in digital media to understand further the future opportunities, growth and consumer take-up for this advertising platform.Panellists from Vodafone, Blyk,… Continue reading Media Playground Event Approaching Fast

The Times is launching the first stage of its full colour redesign on Monday, according to a report.Monday’s edition will feature colour-coded sections as the first stage in a process continuing until September, said a report on MediaGuardian.co.uk.Monday will see an expanded times2 features section.Journalists are understood to have been briefed to concentrate on writing… Continue reading Times Redesign Launches Monday

UK marketers are increasingly turning to social and viral media, according to a new survey carried out by the Online Marketing and Media Show (OMMS). The study reveals that marketers are no longer spending their marketing budgets on traditional banner advertising, making way for the growth in interactive mediums like social media and viral marketing.… Continue reading Marketers Turning To Social Media

Channel 4 and Honda teamed up to broadcast the first ever totally live advert on British TV last night, attracting a peak audience of 2.2 million adult viewers.The ad, featuring 19 skydivers leaping out of a plane over Madrid and spelling out the word Honda, had a three minutes and 20 second slot in the… Continue reading Live Honda Ad Boosts Channel 4 Ratings

In a joint effort to make changes to the TV industry following the recent phone-in scandals, Channel 4 and Channel Five are producing an Independent Producer Handbook.The broadcasters’ own internal procedures for editorial compliance will be made public for the first time in a bid to promote the best practice for producers.It will be aimed… Continue reading New Handbook To Stamp Out TV Deception

Although the IPTV market will continue to gather momentum over the next four years, competition from other video delivery platforms will make it increasingly difficult for service providers to convince consumers to invest in services, according to a new report from Canalys. The report says that established cable, satellite and terrestrial digital TV offerings will… Continue reading IPTV Providers Must Continue To Develop Services

Xfm is set to kick-start a new outdoor marketing campaign in June to promote its ‘All Day Breakfast’ show with Alex Zane.The 24-hour show will broadcast live gigs taking place across London on June 21 from stars such as Paul Weller and Primal Scream.To support the event, a campaign by Superhero – a London-based design… Continue reading Xfm Launches All Day Breakfast Campaign