More Industry News articles

Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’, panellist Andre McGarrigle, director of research & customer insight at Guardian News and Media, emphasised the importance of marketing research correctly. He said: “There is a huge amount of research out there. The key to getting used is all about marketing it and… Continue reading Seminar Looks At Leveraging Research

Channel 4’s documentary The World’s Smallest Man And Me performed well for the channel, getting higher viewing figures than News At Ten.The show, featuring Mark Dolan travelling to Nepal and Mongolia to check out rival claims to the title, was watched by 2.9 million adults.ITV1’s News At Ten, shown during the first thirty minutes of… Continue reading Smallest Man Does Big Against News At Ten

The new release of UK data for April 2008 from Nielsen Online reveals that YouTube remains the star of the social media scene, being the most popular site for the seventh consecutive month.Facebook becomes only the second social media brand to pass 10 million unique visitors in a single month, according to Nielsen. YouTube passed… Continue reading YouTube ‘Most Popular Social Media Site’

New figures from the BBC reveal that the iPlayer has now received more than 75 million requests to stream or download programmes.The figures, which were unveiled by Ashley Highfield, BBC director of future media & technology, at the Google Zeitgeist 2008 forum, also show that the iPlayer enjoyed strong growth in April.The total number of… Continue reading iPlayer Receives More Than 75m Requests To View Since Launch

Facebook is still the most popular social networking site in the UK following a 7.2% rise in unique users from March to April, according to new figures from comScore.The site was up by a massive 288.9% year on year, to 14.35 million UK unique users during April.The average time spent by each user on the… Continue reading Facebook Remains UK’s Most Popular Social Networking Site

Commercial radio revenue figures, released today by RadioCentre, the industry body for commercial radio, show that radio advertising continued to grow during the first quarter of 2008 with a year on year increase of 6.7%, to £158.8 million.Within this figure national revenue showed the strongest growth with a 9.4% increase year on year.The commercial radio… Continue reading Commercial Radio Sees Adspend Increase In Q1

Facebook is still the most popular social networking site in the UK following a 7.2% rise in unique users from March to April, according to new figures from comScore. The site was up by a massive 288.9% year on year, to 14.35 million UK unique users during April. The average time spent by each user… Continue reading Facebook Remains UK’s Most Popular Social Networking Site

The RSVP consortium, a commercial alliance between GCap Media, Viacom Brand Solutions and IPC ignite! has announced a partnership deal with Orange.In a bid to promote gigs and tours from mobile phone operator Orange, the new partnership will launch a 13 week campaign in mid-May.A fully integrated campaign will run on Xfm, Xfm.co.uk, NME.com and… Continue reading RSVP Announces Major New Six Figure Deal With Orange

Waking The Dead continued to be a big success for BBC One in the 9pm slot last night, easily grabbing more viewers than ITV1 show The Duchess In Hull.The crime drama had an average of 6.2 million adults tuned in for its hour long running time.The Duchess In Hull, over on ITV1, had a peak… Continue reading Waking The Dead Continues To Pull In Viewers

Royal Mail is launching a new customer relationship management solution, called ‘Dialogue Mail’, which combines traditional direct mail with digital media.In partnership with dialogue marketing specialists, Vialuna, Dialogue Mail is intended to capitalise on the power of direct mail to drive customers online.Recent Royal Mail research revealed that 55% of consumers prefer to be contacted… Continue reading Royal Mail Launches CRM Service