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Google has integrated Google Analytics with its Google TV Ads programme to allow marketers to track the impact their TV ads are having on site traffic.Users can upload their TV ad as a video file to their AdWords account and then start a campaign by choosing TV stations to air the ad on. Advertisers can… Continue reading Google Analytics Integrates TV Ads Programme

UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2008.This figure compares to annual growth of only 0.7% in 2006. UK Advertising Expenditure at current prices, 2007 Total Advertising Expenditure (£ Millions) Press     7,716 Television     4,671… Continue reading UK Adspend Grew 4.2% In 2007

The opening games of Euro 2008 got off to a good, if not spectacular, start for the big two terrestrial channels.BBC One’s coverage of the opening ceremony – and the first tournament match between Switzerland and Czech Republic – attracted an average of just under 3.3 million adults (with a 27.9% share of viewing).This proved… Continue reading Respectable Viewing Figures For England-less Euro 2008

AOL has announced the expansion of its ad-network Platform-A into Europe, naming Brendan Condon as head of international operations.Randy Falco, AOL chairman and CEO, said: “By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe.“This… Continue reading AOL Expands Platform-A Ad Network Into Europe

Currently 19% of UK households consume online video on a regular basis, up 8% from August 2007, according to new research. The Deloitte Digital Index forecasts that in five years’ time this figure could realistically grow to more than 50%. The research provides detailed commentary on 12 key metrics, including mobile TV, MP3 players, online… Continue reading 19% Of UK Households Watch Online Video

MTV Networks UK is to relaunch its MTV News service with a new look website as part of its strategy to better engage with its youth audience.The relaunch, which will see an increase in multi-platform content, will include updated graphics and a brand new MTV News logo.The new look website will give users access to… Continue reading MTV To Relaunch News Service

The Big Brother Launch Show kicked started the ninth series of the reality TV show with 5.4 million peak adult viewers last night.In the biggest ever opening night line-up, 16 housemates entered the new and improved house, watched by an average 23.5% audience share.Davina McCall introduced the new contestants, which includes Big Brother‘s first ever… Continue reading Big Brother Is Back

ITV’s managing director for brand and commercial, Rupert Howell, has said that restrictions on advertising airtime is limiting the potential revenue of weekend shows.Speaking at a Royal Television Society dinner on ‘The New Economics of Television’, Howell cited the example of Sunday evening detective show Lewis having no ads in its second-half because the station’s… Continue reading Ad Restrictions Limiting ITV’s Potential Revenue

A new study reveals that more than a quarter of people check the news on their mobile phone at the old-fashioned teatime TV news slot.The peak time to watch the news on a mobile phone in the UK is 6pm, followed by an equally familiar 9pm and 10pm, according to the report by Mediacells.Mobile phones… Continue reading Old Habits Die Hard In New Media

A new study from Harris Interactive reveals that over half (56%) of US teens would be interested in viewing mobile ads with incentives. The survey, of 1,000 US adults ages 18 and over and 200 teenagers ages 13-17, also found that over one-third (37%) of adults said that they would be receptive to such advertising.… Continue reading Over Half Of US Teens Interested In Viewing Mobile Ads With Incentives