More Industry News articles

Ofcom has appointed Ed Richards, its chief operating officer, as its new chief executive, taking over from Stephen Carter.Six candidates were shortlisted for the post, with two other Ofcom employees, executives Kip Meek and Sean Williams, vying with Richards for the £400,000 a year role (see Frontrunner For Ofcom Top Job Is Named).Richards joined the… Continue reading Ofcom Appoints New CEO

IPTV subscribers are predicted to more than double in 2007, to 13.3 million, from an expected 6.4 million in 2006. Recent research from Informa Telecoms & Media said that there will be 36 million IPTV homes by 2011, or around seven times as many as 2006 (see 36 Million IPTV Homes By 2011). Gartner says… Continue reading Worldwide IPTV Subscribers To Reach 48.8 Million by 2010

News International has bought internet domain names for a variety of regional newspapers, giving rise to speculation that it could expand free newspaper thelondonpaper to other UK cities.“We registered several names when we launched thelondonpaper as a matter of course but we are 100% focused on London for the foreseeable future,” a News International spokeswoman… Continue reading Thelondonpaper Owners Could Expand Free Title

Advergaming, using games to advertise or promote a product, is thought by large advertisers to perform much better than TV advertising, according to a new report from The Bridge. The report says that large advertisers like automobile manufacturers believe that advergames perform better than TV advertising because game companies give advertisers extra control compared to… Continue reading Game Advertising Could Perform Better Than TV

Scarborough says that the ‘online exclusive’ audience, the audience that reads a newspaper’s website but not its printed version, accounts for two to 15% of the integrated newspaper audience of the publications examined in its report. The research shows that the Arizona Republic print edition reaches 56% of adults in the Phoenix market. However, when… Continue reading US Newspapers Increasing Audience Beyond Core Products

In the first six months of 2006, online advertising expenditure has reached almost £1 billion and looks set to overtake spending on national press advertising before the end of the year.This is according to new research from the Internet Advertising Bureau (IAB UK), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The internet recorded… Continue reading UK Online Adspend Nears £1 Billion

Rupert Murdoch’s News Corp has put a variety of already screened programmes from its Fox network in the US onto his recently acquired social networking website, MySpace.com.With an aim to building web traffic and broadening the audience for its TV shows, the programmes will be available online for free and will run exclusively for three… Continue reading News Corp Puts TV Shows On MySpace For Free

Just over half (52%) of Britons using the internet believe online and digital technology makes their life easier, although half (50%) say that they cannot keep up with the rapid progress, according to new research from Nielsen/NetRatings. The research shows that although 42% know what podcasting is, a third (35%) have heard of it but… Continue reading Digital Consumers Revealed In New Research

ITV1’s one-off action thriller managed to gain more viewers than the debut of BBC One’s new drama series, starring Jane Horrocks.The Outsiders, featuring former Eastenders actor Nigel Harman, was watched by an average of 4.4 million adult viewers in the 9pm timeslot, taking a 22% audience share.Meanwhile on BBC One, The Amazing Mrs Pritchard, a… Continue reading New Programmes Dominate Tuesday Night Telly

Digital television has reached over 70% of households in the UK, although most sales of Freeview boxes are for homes which have already gone digital, according to a new report from Ofcom. Ofcom says that during the three months to June, the proportion of households in the UK which receive digital television services on their… Continue reading Digital TV In 70% Of Homes