US internet video ad spending will grow by 82.2% this year, and 89.0% in 2007, according to a new report from eMarketer. The Internet Video report analyses the fast growing online trend, with eMarketer saying that spending is low as testing new methods of video delivery and marketing are more the rule than full-play campaigns… Continue reading US Internet Video Adspend To Soar
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Channel 4 Radio will become the first radio station to be based in the virtual society of online phenomenon Second Life.The move will give the fledgling station, channel4radio.com (see C4 Makes History With Radio Launch), access to the 1.2 million members of the online population, which continues to grow each month.Channel 4 Radio will also… Continue reading Channel 4 Radio To Broadcast Through Second Life
Consumers in the UK will spend online an average of £4 million every hour, day and night during the 10 week run-up to Christmas, according to new research from the Interactive Media in Retail Group (IMRG), which includes large retailers such as John Lewis, Argos, Comet, Tesco and Ikea. This will come to a massive… Continue reading Online Christmas Spending To Reach £7 Billion
Havas has announced third quarter 2006 revenues of €343 million, compared to €341 million reported for third quarter 2005. This represents organic growth of 1.9%, after 0.2% in the first half of 2006, driven by the group’s Euro RSCG and MPG divisions. Net New Business for the first nine months of the year is €1,580,… Continue reading Havas Records Small Q3 Revenue Rise
ITV is to launch a new research and development division, ITV Imagine, which will be central to generating new ideas for the broadcaster.Pele Cortizo-Burgess, the executive vice president and director of account planning at ad agency Foote, Cone & Belding in New York, will lead the team of around 14, which will be broken into… Continue reading ITV To Launch New Division To Bring In New Ideas
Video-on-demand (VOD) is now in 25 million digital cable homes in the US, and 60% of digital cable subscribers have used VOD, up from 25% two years ago, according to new consumer research from Leichtman Research Group (LRG). However, LRG says that the overall impact of digital video recorders (DVRs) and VOD on US television… Continue reading VOD Now In 25 Million US Cable Homes
Strictly Come Dancing on BBC One gained more adult viewers on Saturday evening than The X Factor on ITV1, with 7.8 million on average compared to the singing contest’s six million.The X Factor took a 31% audience share in the timeslot, whilst the celebrity ballroom dancing competition took a 40% share. Come Dancing‘s results programme,… Continue reading Strictly Come Dancing Gains More Adult Viewers Than X Factor
Sky’s high definition TV service will have 650,000 subscribers by 2010 (6.8% penetration), according to new forecasts from Merrill Lynch. Sky+ meanwhile, is forecast by Merrill Lynch to have 2.8 million subscribers by 2010 (31% penetration), up from the 1.7 million recorded in Q1 2006, and higher than Sky’s own forecast of 25% penetration by… Continue reading Sky+ To have 2.8 Million Subscribers By 2010
Chairman of Ofcom, Lord David Currie, has said that internet developed content may overtake broadcast TV and that on-demand content is the future for young people.Speaking at the Ofcom annual lecture in London, Lord Currie said that a new approach to regulation would be required in the future, which will be vital to the economic… Continue reading Internet Developed Content Could Overtake Broadcast TV
Worldwide sales of camera phones will account for 48% of total worldwide mobile phone sales in 2006, growing to 81% by 2010, according to new forecasts from Gartner. Worldwide sales of camera phones, which have almost tripled since 2004, will reach 460 million in 2006, an increase of 43% from 2005, says Gartner, adding that… Continue reading Camera Phones To Account For 48% Of Worldwide Mobile Phone Sales
