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September was another record breaking month for text messaging, with over 3.7 billion sent during the month, according to the latest figures from the Mobile Data Association (MDA). This figure is an increase of 100 million on the previous highest total of 3.6 billion recorded in August (see Text Messaging For August Soars To Record… Continue reading Record Breaking September For Text Messages

The internet has a greater effect on brand engagement than any other medium, according to new research from IAB and Carat Insight. The study, which concentrated on advertising campaigns from the automotive sector, found that brand engagement is determined by different factors depending on the audience and product category. It added that for this audience… Continue reading Internet Has Strong Effect On Brand Engagement

JCDecaux has reported revenues for the nine months to 30 September are up by 12.6% to €1,382.1 million (£9,258.2 million). Excluding acquisitions and the impact of foreign exchange, organic revenues rose by 7.8% for the first nine months of the year. Third quarter revenues increased by 10.8% to €436.3 million (£2,923.6 million). Jean-Charles Decaux, chairman… Continue reading JCDecaux Revenues Rise

What’s On TV, IPC Media’s television listings magazine, will launch a website for the title in the New Year, whatsontv.co.uk.The site will offer users a multi-channel TV listings guide, TV news and gossip, coverage of all the major soaps, previews of the day’s top programmes and an in-depth TV film guide.Philippa Brown, managing director of… Continue reading What’s On TV To Launch New Website

Outdoor advertising company JCDecaux has taken the £5 million advertising contract for panels on 50,000 BT phone boxes across the UK from rival Clear Channel.“This is a great opportunity to market a product that has universal penetration and is an integral part of the cityscape,” said Jeremy Male, UK chief executive at JCDecaux. “It is… Continue reading JCDecaux Takes £5 Million Contract From Clear Channel

Total global advertiser spending on mobile messaging and display advertising is forecast to grow from $1.4 billion in 2006 to $2.9 billion in 2011, according to a new report from JupiterResearch. According to the report, ad spending on mobile marketing will see substantial growth over the next five years, for the most part driven by… Continue reading Spending On Mobile Advertising Could Reach $2.9 Billion

Ofcom has said that the UK’s second national digital radio multiplex will be up for grabs from next month, with the potential for up to 10 new national digital radio stations by the start of 2008.Applicants will have three months from the licence being advertised in November in which to lodge their bids, by some… Continue reading Second National Digital Radio Multiplex Shortly Up For Grabs

Radio network Heart will shortly launch a new multi-million pound campaign to position itself beyond the platform of radio, building Heart into a lifestyle and entertainment brand.The push will involve television and cinema ad campaigns with high profile media and retail partnerships, as well as special events, master classes, brand extensions and station-led promotions, together… Continue reading Heart To Expand Brand Beyond Radio

Aegis is to hold a shareholder meeting on November 22 to consider Vincent Bollore’s nominations to the Aegis board. Aegis said that shareholders should once again vote against Bollore’s nominees, Philippe Germond and Roger Hatchuel, who were rejected by shareholders at a meeting earlier in the year (see Bollore Fails In Board Bid). Bollore is… Continue reading Aegis Announces EGM For Bollore Board Bid

Ofcom is to allow advertisers to sponsor entire TV channels and radio stations for the first time, instead of just individual programmes.Following a wide-ranging consultation conducted in February, the communications regulator now intends to amend the broadcasting code to expand sponsorship opportunities, enabling the sponsorship of any channel, as long as that channel only shows… Continue reading Ofcom To Allow Sponsorship Of Entire Channels