More Industry News articles

GCap Media will shortly launch a new department, known as Spice, which aims to offer clients more integrated and innovative solutions across GCap’s portfolio of brands and platforms.The department brings together the existing sponsorship and promotions team, commercial programming department and entertainment and event promotion specialists.The department, led by Anna Pennington, will have four divisions:… Continue reading GCap Media Launches New Department

The Heathrow Express, the fast rail link between Paddington station and Heathrow Airport, has launched a new advertising campaign to target the business audience.The campaign will run until next summer, appearing in the London edition of The Times, Telegraph, Metro and free newspaper thelondonpaper. It will also run on key business websites such as Interactive… Continue reading Heathrow Express Launches New Ad Campaign

BT has signed a deal with Sony BMG to enable a wide range of music videos to be accessed on-demand from BT’s next-generation TV service, BT Vision.The videos will also be available from November 2006 through BT Vision Download Store, a new service offering film, television and music download-to-PC and Microsoft-compatible portable devices.The deal gives… Continue reading BT And Sony BMG In Music Video Deal

Sharon Osbourne’s talk show once again struggled against Paul O’Grady’s return, with the X Factor judge taking less than half the viewers than Lily Savage’s alter ego on Friday evening.Osbourne’s programme was watched by one million adults in the 5pm – 6pm slot, whilst O’Grady proved popular, taking an almost 20% share of the audience… Continue reading Osbourne Struggles Against O’Grady

TCM 2, the recently launched sister channel to Turner Classic Movies, has signed IPC SouthBank’s Woman & Home as its first monthly magazine sponsor.The deal sees Woman & Home sponsoring Going Through The Decades, a special season of films that celebrates the role of women in cinema, to mark the magazine’s 80th birthday.The sponsorship deal… Continue reading TCM 2 Signs First Monthly Magazine Sponsorship Deal

Magic 105.4, London’s top music radio station, has named Brent Cross Shopping Centre as the first six-figure sponsor of its Magic Mystery Voices competition, which will run for 12 weeks from today.As part of the sponsorship, Brent Cross will get on-air mentions throughout the promotion, which complement their brand messages over an important trading period… Continue reading Magic Comp Gets Six-Figure Sponsorship From Brent Cross

Internet advertising will take a double-digit share of total advertising expenditure in two countries this year, and in eight countries by 2008, according to a new report from ZenithOptimedia. The report shows that internet advertising will take more than 10% of all ad expenditure in the UK, where it will take 12.9% of total expenditure,… Continue reading Internet Ad Share To Break Double Digit Barrier

Havas has recorded a fall in profits of over 39% for the first half of 2006, although it has generated revenue growth of 2.8%. The group recorded operating income of $56 million compared to $75 million in the first half of 2005 and net income (Group share) of $21 million compared to $34 million in… Continue reading Havas First Half Results 2006

Harry Potter star Daniel Radcliffe was the main attraction on Extras last night, with the comedy drawing in a peak audience of 3.2 million adults (a 16% audience share) in its 9pm timeslot.However, over on ITV1, the hour-long Ladette To Lady pulled in a peak audience of 4.4 million adults (an average audience share of… Continue reading Ladettes More Popular Than Potter

Love Island cost ITV £12 million to produce, with industry insiders telling the trade press that expense of its location, hotels and associated fees bumped up the price.The programme, which consistently struggled to pull in viewers (see Strong Night For BBC One As Love Island Continues To Struggle), is said to have cost twice as… Continue reading Love Island Cost £12 Million To Produce