More Industry News articles

Virgin Radio is to launch a huge multi-platform station promotion, incorporating a series of TV, cinema and outdoor ads, as well as an online viral marketing campaign.The campaign, which has been dubbed ‘Big Star’, will launch on the Christian O’Connell Breakfast Show and run across all Virgin Radio shows throughout the schedule.30-second TV ads will… Continue reading Virgin Radio To Launch Massive Multi-Platform Promo

Emap Active, the specialist magazine producer, has announced the launch of Digital Living, a magazine to guide readers through the maze of new digital technology.The magazine will target men aged 30 and over who buy consumer electronics, including mp3 players, TVs, hi-fis and cameras.Digital Living will be edited by Bruce Black, who published What Hi-Fi… Continue reading Emap Launches Digital Living Magazine

A new report from Informa Telecoms & Media shows that 40% of homes in Western Europe will have digital TV by the end of this year. Informa’s Western European TV report forecasts that the region will pass 100 million digital homes during 2010 and reach 116 million by the end of 2011, equivalent to a… Continue reading Bundles And Convergence Driving Digital TV Takeup

Bravo has announced its first major marketing campaign in five years and the launch of a new channel, Bravo 2.As well as a new channel, Bravo will also be launching a new on and off-air identity. Bravo says that the new look will comprise a more classic on-air and off-air logo and includes a new… Continue reading Bravo Launches Major Marketing Campaign

ITV has taken steps to generate new revenues, creating the role of head of mobile within the broadcaster’s Consumer team.Former vice president of interactive and telephony at Fremantle, Melissa Goodwin, has taken up the position, which will see her being responsible for ITV’s mobile strategy and for growing new revenues from the platform.Reporting to Jane… Continue reading New ITV Appointment Boosts Mobile Strategy

Haymarket Magazines, the consumer publishing and website division of Haymarket Group, is forming a new digital leadership team to speed up its development as a multi-platform media company.The leadership team’s commercial head will be Jim Murray-Jones, who joins Haymarket from Auto Trader as digital publishing director.Murray-Jones will be joined by digital editorial director Mark Payton,… Continue reading Haymarket Magazines Forms Digital Leadership Team

It was a good Monday night for BBC One, with Eastenders pulling in just over eight million adult viewers in the 7.30pm timeslot, giving the channel a more than 43% viewing share at the time.ITV1’s Emmerdale managed to gain 7.2 million adult viewers at 7pm, a 42% viewing share, whilst Holby City on BBC One… Continue reading Panorama Expose Lures 4.9 Million To BBC One

UK internet users’ activity at user-generated-content websites are showing significant traffic growth, according to new research from ComScore World Metrix. ComScore says that the top UGC property, Wikipedia Sites, ranked as the sixteenth most visited property in July with 6.5 million visitors (up 253% versus year ago). Other UGC sites on the Top 50 UK… Continue reading User-Generated-Content Websites Show Large Traffic Growth

UTV has announced that it no longer intends to pursue its merger proposal with SMG, owner of Virgin Radio.UTV said that in reaching its decision the board took into account the interim results of SMG, announced on 13 September 2006, and the ongoing weakness in the advertising market faced by the ITV network.The city code… Continue reading UTV Withdraws SMG Merger Proposal

Companies offering high speed broadband will have to make clear that top speeds will vary significantly depending on location, after the Advertising Standards Authority (ASA) upheld complaints about a Bulldog TV and press campaign offering broadband “up to 8 meg”.NTL complained that the press ad was misleading because the maximum speed quoted would not be… Continue reading High Speed Broadband Ads Must Be Clear About Top Speeds