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BT has announced a deal with Packard Bell for joint marketing of BT Total Broadband, which will see the broadband service preloaded on all Packard Bell desktops and notebooks in the UK.BT Total Broadband and other BT consumer products will be promoted on Packard Bell’s website and through other promotional channels.At launch, customers who sign… Continue reading BT And Packard Bell In Joint Marketing Deal

Digital UK, the body leading the digital television switchover in the UK, has teamed up with Wallace and Gromit creators Aardman for an autumn campaign to drive awareness of the UK’s switch to digital television.Aardman is working on the latest series of trails featuring computer animated robot character Digit Al (voiced by Little Britain‘s Matt… Continue reading Wallace And Gromit Creators Signed For Digital Awareness Campaign

Digital switchover will be fundamental to the landscape of how and what people watch on television in the next few years, according to Ford Ennals, chief executive of Digital UK, who was discussing the forthcoming move at MediaTel Group’s ‘Future Of TV’ seminar yesterday. Clare Salmon, director of marketing and commercial strategy at ITV, agreed… Continue reading Digital Switchover Will Be Fundamental To TV Landscape

Digital switchover will be fundamental to the landscape of how and what people watch on television in the next few years, according to Ford Ennals, chief executive of Digital UK, who was discussing the forthcoming move at MediaTel Group’s ‘Future Of TV’ seminar yesterday.Clare Salmon, director of marketing and commercial strategy at ITV, agreed that… Continue reading Digital Switchover Will Be Fundamental To TV Landscape

UK internet users’ activity at user-generated-content websites are showing significant traffic growth, according to new research from ComScore World Metrix. ComScore says that the top UGC property, Wikipedia Sites, ranked as the sixteenth most visited property in July with 6.5 million visitors (up 253% versus year ago). Other UGC sites on the Top 50 UK… Continue reading User Generated Content To Grow Rapidly Through 2010

GCap Media has announced that its revenues for the six months ending September 30 are forecast to fall by 9% year on year. Capital Radio, owing to its decision to play only two ads back to back, has worsened the figure. If Capital Radio is excluded, like for like revenues for the six months to… Continue reading GCap Expects 9% Fall In Revenues

The huge increase in consumers going online to video rich websites is one of the most significant recent trends in television, and such sites could pose a threat to UK broadcasters. This was one of the issues raised at MediaTel Group’s latest ‘Future Of TV’ seminar, held in London yesterday. Rahul Chakkara, controller BBCi believes… Continue reading Rise In Broadband Could Threaten TV Channels In UK

The impact of PVRs on television advertising has been greatly over estimated, according to Ford Ennals, chief executive of Digital UK, who was speaking at MediaTel Group’s ‘Future Of TV’ Seminar yesterday. “We’ve always had ad skipping – it’s called changing the channel. To say that ad skipping is the end of advertising, which I… Continue reading Impact Of PVRs On TV Advertising Is Over Estimated

The BBC and Microsoft have signed a non-exclusive memorandum of understanding, intended to define a framework where the companies can explore opportunities for the delivery and consumption of BBC content and the evolution of next-generation broadcasting.BBC director-general Mark Thompson and director of new media and technology Ashley Highfield met Microsoft chairman Bill Gates to officially… Continue reading BBC And Microsoft Sign Memorandum Of Understanding

Emap Performance is to merge its Magic AM and Big City FM radio stations, as well as adding a new tier of management.According to reports in the trade press, the Magic stations are to join Emap’s Big City network, making a group of 32 local AM and FM services in Scotland, Northern Ireland and the… Continue reading Emap Performance To Merge Radio Stations