More Industry News articles

Broadband’s quarterly growth rate in Q2 2006 has been the lowest ever, just 7.1% worldwide, a large drop from the 8.5% at the end of 2005, according to a new report from Point Topic. Amongst all regions, only South-East Asia and Asia-Pacific reported an increase in growth rate over the quarter. Despite the slight increase… Continue reading Lowest Quarterly Growth Rate In Broadband History

The Sportsman newspaper, which launched in March of this year, has finally closed after talks regarding refinancing the title broke down.The daily betting newspaper, which cut its Sunday edition in August (see Sportsman Newspaper To Cut Sunday Edition), went into administration in July (see The Sportsman Goes Into Administration) and was seeking multi-millions of pounds… Continue reading The Sportsman Finally Shuts

The big theme of September was television in a variety of forms, with a report from Strategy Analytics saying that nearly 19 million European homes will buy digital television for the first time this year, an increase of 20%. The Digital TV Subscriber Market Forecast Europe report goes on to say that IPTV is beginning… Continue reading INSIGHTanalysis: Media Healthcheck – September 2006

News International has bought internet domain names for a variety of regional newspapers, giving rise to speculation that it could expand free newspaper thelondonpaper to other UK cities.“We registered several names when we launched thelondonpaper as a matter of course but we are 100% focused on London for the foreseeable future,” a News International spokeswoman… Continue reading Thelondonpaper Owners Could Expand Free Title

The report forecasts that new digital platforms will generate $5 billion in yearly spend by 2011, with ad skipping DVRs putting $12 billion at risk. In the Evolving Business Models for Television & Filmed Entertainment report, JupiterResearch says that the projected figures will account for 2% of advertiser and consumer spending, with 5% at risk.… Continue reading Value Of New Digital Platforms Lies In Promotion

IPTV subscribers are predicted to more than double in 2007, to 13.3 million, from an expected 6.4 million in 2006. Recent research from Informa Telecoms & Media said that there will be 36 million IPTV homes by 2011, or around seven times as many as 2006 (see 36 Million IPTV Homes By 2011). Gartner says… Continue reading Worldwide IPTV Subscribers To Reach 48.8 Million by 2010

The IPA has launched the next stage of the TouchPoints integrated planning database, which is a major step towards enhancing media planning across the industry.The system brings together a wealth of data into an integrated planning system that is able to create a single source measurement of likely contact across all media.“[TouchPoints] is something that… Continue reading IPA TouchPoints Goes Live

Advergaming, using games to advertise or promote a product, is thought by large advertisers to perform much better than TV advertising, according to a new report from The Bridge. The report says that large advertisers like automobile manufacturers believe that advergames perform better than TV advertising because game companies give advertisers extra control compared to… Continue reading Game Advertising Could Perform Better Than TV

GCap Media’s Capital Radio will next week launch its first advertising campaign in 18 months, sending out a team armed with innuendo strewn notes.The campaign launches on Monday and is based round the slogan “Who’s doing who?”. It will utilise posters, online ads, faxes to London firms and hand written notes laden with innuendo.The campaign… Continue reading Capital Radio In New Ad Campaign

Scarborough says that the ‘online exclusive’ audience, the audience that reads a newspaper’s website but not its printed version, accounts for two to 15% of the integrated newspaper audience of the publications examined in its report. The research shows that the Arizona Republic print edition reaches 56% of adults in the Phoenix market. However, when… Continue reading US Newspapers Increasing Audience Beyond Core Products