More Industry News articles

Youngsters should be protected from exploitative marketing techniques used on the internet, as well as from television advertising, as part of an all out bid to halt the rise in childhood obesity, according to the public health think tank, the International Obesity TaskForce (IOTF).The IOTF said that an internationally enforceable code was needed to give… Continue reading Proposal To Ban Internet Junk Food Ads

A new UK based online TV channel is to launch later this month, featuring professionally produced news, features and sports content which will be available both online and via mobile.YourKindaTV has already been tested on a trial audience, which has grown to around 10,000 users. The channel is moving towards a consumer launch with a… Continue reading New Web TV Company To Launch

Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media.Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach $1.5… Continue reading Mobile Ad Market To Reach $11 Billion By 2011

Free morning paper the Metro is to launch in Brighton on Monday, meaning that the title is now available in 15 UK cities.The paper will be distributed on buses and at rail stations including Hove, Worthing and Lewes, and will carry the same content as the London edition.The paper, developed in partnership with Medialab, a… Continue reading Metro Launches Monday In Brighton

WPP has announced a strategic partnership with Big Idea Group (BIG) to help clients find, develop and monetise open source innovations through BIG’s networks of independent innovators worldwide. BIG is one of the world’s largest inventor networks, with more than 10,000 members. BIG’s clients operate principally in consumer packaged goods, food and beverages, personal media… Continue reading WPP Announces BIG Strategic Partnership

Thinkbox, the television marketing body for the UK commercial broadcasters, has announced a 15 month strategic partnership with The Marketing Society that will explore the issue of Effective Innovation.The six components of the partnership aim to give the 2,500 members greater knowledge and confidence in all aspects of innovation, such as identifying market opportunities, managing… Continue reading Thinkbox And The Marketing Society In Strategic Partnership

Tesco is to launch its own digital television service, powered by Homechoice, and go head-to-head with BSkyB, Freeview and BT.According to reports in the trade press, the UK’s biggest retailer will offer subscribers several digital channels as well as “catch up” programming and a variety of video-on-demand (VOD) services, including film and music.The service will… Continue reading Tesco To Offer Digital TV Service

Over 31 million online US homes, or two out of five online US households, subscribe to bundled services from one provider, according to new research from Telephia’s Total Communications Survey for Q2 2006. Telephia said that double and triple play bundles were the most popular with consumers, with the internet/TV bundle leading all other service… Continue reading Over 31 Million US Homes Subscribe To Bundled Services

The Sun has revamped its website in order to put more emphasis on video content and make it easier for users to find their way around.Additional content on the site will include, as part of a 24 hour rolling video service, film trailers, gaming news, and Deidre’s video casebook, as well as video virals.The Sun… Continue reading The Sun Revamps Website

US advertising spend rose 5.1% year on year for the first half of 2006, due to gains across media, according to preliminary figures released by Nielsen Monitor-Plus. The figures show that adspend, led by internet, Spanish language TV and local magazines, increased in almost all reported media. However, a number of media did not show… Continue reading US Adspend Grew 5.1% In H1 2006