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Martyn U’ren outlined, to Wednesday afternoon’s MRG Conference, how News International are continuing to provide massive audiences by pursuing a policy of co-existence between paper and digital media for their newspaper brands.He quoted Rupert Murdoch as saying that consumers want their content delivered “when they want it, how they want it and very much as… Continue reading MRG Conference: By Using Mass Brand Management, The Age of Mass Media Isn’t Over

Tess Alps, CEO of Thinkbox, echoed the thoughts set out on day one of the MRG conference by Walker CEO, Phil Georgiadis, although in a much more playful manner, when she offered her thoughts on Google, the IAB, and PR-driven research in her keynote speech on the final day of the conference in Vienna.Commenting on… Continue reading MRG Conference: Thinkbox CEO Criticises Google Research

Interactivity and personalisation will be key to the future success of mobile television, according to a new report commissioned by mobile phone company Nokia.This Box Was Made For Walking, conducted by Dr Shani Orgad from the London School Of Economics, examines the future impact of the platform on the broadcasting and advertising industries, predicting that… Continue reading Interactivity And Personalisation Key To Success Of Mobile TV

Mobile phone company 02 saw its UK third quarter mobile service revenue grow by 14.9% year on year. The company also saw year on year growth of 6.1% in Germany and 1.7% in Ireland. Mobile average revenue per user in the UK was £272, compared to £271 for Q2 2006 and £265 for Q3 2005.… Continue reading 02 Records 14.9% Revenue Growth

BSkyB has announced several new senior management appointments, including chief operating officer, managing director of its customer group, and group director for communications and brand marketing. Brian Sullivan, currently Sky’s director of product strategy and management, is appointed to the role of managing director, customer group with responsibility for leading the company’s marketing, product development… Continue reading BSkyB Announces Senior Management Appointments

Emap Radio has been awarded the new FM local radio licence for Liverpool and will launch CityTalk, the group’s first all-speech service.Emap beat off competition from nine other applicants including UTV, Chrysalis and GCap, to be awarded the licence by regulator Ofcom (see Talk Radio Looks Likely For Liverpool).The licence covers an adult population (aged… Continue reading Emap Radio Wins Liverpool FM Licence

Over the past three years, Sky has conducted various research to analyse the effect Sky+ has had on television viewing, following the doom merchants claiming that PVRs would cause the death of the 30-second spot.Lucy Bristow, Sky Media, presented a whistle stop tour through this research at the Media Research Group conference in Vienna today.Using… Continue reading Sky Research Aims To Maximise Brand Exposure

The growing new media industry in the UK could be damaged by the EU’s Audio Visual Media Servies Directive, according to the House of Lords EU Committee.The committee has written to Shaun Woodward MP, minister for the creative industries and tourism, to set out its concerns. The letter is timed to inform the European Council’s… Continue reading EU Directive Could Damage New Media In The UK

News Corporation recorded operating profit of $851 million for the first quarter, a 6.4% fall year on year, although the corporation’s online revenues continued to show growth. The decline in operating profit was due to due to a decline at its film division 20th Century Fox. Revenue for News Corp’s global newspaper division was down… Continue reading News Corp Operating Profits Decline

The top 10 advertisers in the UK cut their spending on television by 11% year on year in the third quarter of 2006, according to new figures from Nielsen Media Research. TV expenditure is £857 million this year, down 8.9% from £941 million in Q3 last year, whilst spending by the top 10 advertisers is… Continue reading Top 10 UK Advertisers Cut TV Spending