Following his departure from GCap Media, James Smythe has been appointed to lead BMRB Sports Research, the company’s specialist unit dedicated to providing research services for organisations and businesses involved in sport.Smythe was formerly the head of market research at GCap Media, and prior to that he was associated director at Carat Insight. He is… Continue reading Smythe Joins BMRB From GCap Media
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GCap Media’s Classic FM has signed a seven month deal with MediaCom and Emirates Airline to sponsor its finance bulletins on air and online.The £1 million deal begins today with the stated aim of “targeting businessmen to raise awareness of the quality business class experience and the pioneering nature of the airline.”According to research carried… Continue reading Classic FM Signs Deal With MediaCom And Emirates Airline
Charlotte Church’s new Friday night chat show on Channel 4 was not the massive hit that might have been expected, bringing in a peak of 2 million adult viewers (an 11.5% audience share) in its 10pm slot.The show’s audience figure decreased over the programme’s duration, with 1.1 million adults (an 8% audience share) left watching… Continue reading Charlotte Church Attracts 2 Million Viewers To Channel 4
Bank of Scotland Corporate, in a deal brokered by Viacom Outdoor, has become the first sponsor of the new Docklands Light Railway station at London City Airport, following the opening of the airport DLR link at the end of 2005.Bank of Scotland has developed a brand domination campaign at the DLR London City Airport interchange… Continue reading First Sponsor Of London City Airport Light Railway
The war between the free afternoon papers has finally kicked off in earnest, as News International’s thelondonpaper hit the streets today at 4.30pm, putting it head to head with Associated Newspaper’s offering London Lite.thelondonpaper like its opposite number London Lite, carries a lot of purple on its pages, although unlike that paper it seems to… Continue reading thelondonpaper Launches And The Free Newspaper War Begins
ITV will today become the first terrestrial TV channel to broadcast live on mobile phones, in a deal signed with mobile network 3.The simulcast service means that 3’s 3.7 million customers will be able to watch ITV1 and ITV Play as they would at home, on their mobiles.The service will be priced at 99p per… Continue reading ITV Launches Live Broadcasts On 3 Network
TiVo reported 30% increases in service and technology revenues for Q2 2006, to $52.9 million, compared to $40.7 million for the same period last year. TiVo also reported a better than expected net loss of $6.4 million in Q2, with its internally-owned subscriptions growing by 30,000 during the second quarter. The company had a total… Continue reading TiVo Records Q2 30% Increase In Service And Technology Revenues
Global IPTV subscriptions are expected to jump from two million to 34 million between 2005 and 2010, reflecting a compound annual growth rate (CAGR) of 60%, according to a new report from Research and Markets. The report IPTV Update 2006 – The Future of IP Media forecasts that North America will experience the most rapid… Continue reading US IPTV Subscriptions To Increase By 78% By 2010
Video game publisher Electronic Arts (EA) has signed deals with two in-game advertising companies to stream live ads into its games.The deals have been signed with Massive, owned by Microsoft, which EA said will cover up to four video games, and IGA Worldwide, which should see the company deliver advertising in up to three games.The… Continue reading Electronic Arts Signs In-Game Advertising Deals
The BBC’s first Public Value Test (PVT) will be carried out to launch the Corporation’s new on-demand proposals, including the BBC iPlayer.The application for approval of the iPlayer, a service to unify the BBC’s provision of audio and video content on-demand and to make it available to UK audiences over the internet, has begun.The application… Continue reading BBC Announces First Public Value Test
