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Speaking at the MRG conference today, Doreen Dignan from Mindshare Insight and Peter Hawtin from ITV presented the findings from their segmentation analysis project conducted for ITV.Commenting on the changing viewing culture, Dignan commented that “people have more and more things to do than watching TV, and nowadays people have more and more things to… Continue reading MRG Conference: ITV Segmentation Analysis Provides Insight Into Viewing Groups

BT’s recorded revenue of £4,941 million for the second quarter 2006, up 4%, whilst its half year revenue was £9,805 million, up 3%. Its new wave revenue, coming from businesses such as networked IT services and broadband, was £1,736 million for Q2,up 21%, and representing 35% of total revenue compared with 30% last year. Half… Continue reading BT Q2 And Half Year Results Announced

JCDecaux could make a bid for Clear Channel Outdoor, which would see it become the world’s largest outdoor advertising company, worth an estimated €12 billion. Last month, the advertising company’s parent Clear Channel Communications, revealed that it had hired Goldman Sachs to conduct a strategic review of the company, which could lead to a sale.… Continue reading JCDecaux Could Bid For Clear Channel Outdoor

ITV has drawn up two shortlists of candidates for the chief executive job, with three names on each list. According to a report in the Guardian, there is an A list and a B list of possible replacements for Charles Allen. However, the Guardian says that whilst some candidates have been approached by Sir Bob… Continue reading ITV Draws Up Two Candidate Shortlists For Top Job

WPP is to acquire 3.2% of the issued share capital of Spot Runner, the first internet-based advertising agency. WPP said that Spot Runner’s approach to commercial production, media planning and media buying services makes it easy and affordable for local businesses to advertise on TV. WPP added that the investment continues WPP’s strategy of developing… Continue reading WPP Invests In Internet Advertising Agency

NTL Telewest has confirmed that it will shortly enter discussions with ITV regarding a possible merger of the two broadcasters. In a statement released to the London Stock Exchange, the cable giant said: “NTL confirms that it has advised ITV of its interest in exploring a possible combination transaction and has scheduled an in initial… Continue reading NTL Telewest Could Merge With ITV

The Advertising Standards Authority has rejected a complaint that the words “great sound” relating to DAB digital radio were misleading in a leaflet published by digital multiplex operator MXR.The leaflet, illustrating the benefits of DAB, included the subheading “Great Sound”, saying “If you really love music, you want… digital-quality sound – and that’s what DAB… Continue reading ASA Rejects Complaint That “Great Sound” Of DAB Is Misleading

The BBC’s plans for delivery of on-demand content have been criticised by the RadioCentre, the commercial radio industry’s representative body.Whilst accepting that the BBC should play a role in introducing consumers to new means of receiving content, the RadioCentre has cautioned against gifting the BBC a blank canvas with which to dominate the future of… Continue reading BBC’s iPlayer Plans Criticised By The RadioCentre

NTL:Telewest has announced that it is to rebrand itself Virgin Media at the beginning of next year, following the acquisition of the mobile phone operator.NTL:Telewest purchased Virgin Mobile in April this year for £962 million in cash and shares, forming the nation’s first quadruple play broadcaster to offer TV, broadband, fixed line and mobile telephony… Continue reading NTL To Become Virgin Media Early Next Year

Emap Advertising has developed a new research panel to gain consumer insight and aid clients in maximising the effectiveness of their campaigns.“The Inside”, which will go live from 15 November, will consist of a panel of 10,000 + members, aged 15 years and over, who have been recruited from a wide range of Emap’s media… Continue reading Emap Advertising Launches New Consumer Insight Panel