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Strictly Come Dancing‘s results programme on BBC One on Saturday night gained more adult viewers on average than ITV1’s X Factor results show.The ballroom dancing comp’s second instalment of the evening managed an average of almost 6.5 million adult viewers (a 30.8% audience share), whilst the X Factor‘s 9pm show took almost 6.3 million (30.1%).… Continue reading Strictly Come Dancing And X Factor Go Head To Head

Mazda is launching a new advertising campaign which will rely solely on user generated content and will use no television ads for at least six months.The campaign will allow people to put together their own mini movies from clips and share them over the internet, either via email or on the Mazda website.This marks the… Continue reading Mazda Launches User Generated Movie Campaign

Two-thirds of internet users in the UK are not willing to pay for podcasts, according to a wide-ranging report on the digital habits of UK consumers, which is published today by Guardian Newspapers.The survey found that of the 29% of consumers who did not refuse outright to pay for podcasts, the most they were prepared… Continue reading UK Internet Users Won’t Pay For Podcasts

Daily Newspaper MarketThe nation’s daily newspapers saw their readership figures fall by almost 6% year on year for the six months from March to August this year.Only two daily titles saw their readership boosted in the period, with the Guardian adding marginally to its readership and the Independent‘s total being boosted by more than 8%.The… Continue reading NRS National Newspaper Round-Up: August 2006

Former Ofcom boss, Stephen Carter, has re-emerged as the frontrunner to take the top job at ITV.Carter, who was recently put on extended gardening leave (see Carter Stuck On Gardening Leave), is said to have his name at the top of the list for the role of chief executive at the broadcaster, which Charles Allen… Continue reading Carter Is Favourite For Top ITV Job

Network based personal video recording (nPVR) could radically change pricing metrics, advertising, and content distribution on video networks, according to a new report from ABI Research. The report says that once nPVR is proven and content providers sign on, it will help to fuel the overall personal video recording (PVR) market, which it forecasts to… Continue reading Network PVR Could Fuel Overall PVR Market

There has been a slight upward revision to marketing budgets, according to the Institute of Practitioners in Advertising’s (IPA) Q3 2006 Bellwether Report, signaling an end to the consecutive budget cuts seen over the past five quarters. The quarterly survey of marketing spend reveals that internet advertising and direct marketing saw the strongest gains, with… Continue reading Marketing Budgets Show Modest Growth

IPTV is showing strong potential for further growth in Europe and Asia, with some exceptions in North America, according to a new report from MRG. The forecast projects that there will be 50.5 million IPTV subscribers by the end of 2010, with global IPTV revenue of $16.7 billion in 2010, $12.8 billion in service revenue… Continue reading Over 50 Million IPTV Subscribers By 2010

US Consumers are increasingly relying on non-traditional platforms for entertainment, news, shopping, and other activities, according to a new report from Universal McCann. The study The New ‘Digital Divide’, How the New Generation of Digital Consumers are Transforming Mass Communication, reveals that technology is the source of a current generation gap, with a younger segment… Continue reading US Consumers Relying On Non-Traditional Entertainment Platforms

Five has launched its video-on-demand (VOD) service, Five Download, offering new episodes of the current series of CSI:Miami, a full week before transmission.The VOD service also offers exclusive online access to the most recent series of CSI:Crime Scene Investigation; CSI:NY and CSI:Miami, with eventually the entire CSI back catalogue becoming available.Five has partnered with BT… Continue reading Five Launches VOD Service