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In the first six months of 2006, online advertising expenditure has reached almost £1 billion and looks set to overtake spending on national press advertising before the end of the year.This is according to new research from the Internet Advertising Bureau (IAB UK), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The internet recorded… Continue reading UK Online Adspend Nears £1 Billion

The board of ITV has met this week to begin putting together the shortlist of candidates to replace Charles Allen, with Mike Clasper, former BAA chief, believed to be an insider favourite.Related LinksITV

Social networking site and MySpace rival, Bebo, is on target to overtake eBay as the most searched for UK brand on the internet, according to the latest analysis from Hitwise.Since May, Bebo has been the second most searched for brand in the UK after eBay, measured as a share of UK internet searches by Hitwise,… Continue reading Bebo Set To Overtake eBay As Most Searched For Brand

Just over half (52%) of Britons using the internet believe online and digital technology makes their life easier, although half (50%) say that they cannot keep up with the rapid progress, according to new research from Nielsen/NetRatings. The research shows that although 42% know what podcasting is, a third (35%) have heard of it but… Continue reading Digital Consumers Revealed In New Research

Just over half (52%) of Britons using the internet believe online and digital technology makes their life easier, although half (50%) say that they cannot keep up with the rapid progress, according to new research from Nielsen/NetRatings.The research shows that although 42% know what podcasting is, a third (35%) have heard of it but doesn’t… Continue reading Digital Consumers Revealed In New Research

Digital television has reached over 70% of households in the UK, although most sales of Freeview boxes are for homes which have already gone digital, according to a new report from Ofcom. Ofcom says that during the three months to June, the proportion of households in the UK which receive digital television services on their… Continue reading Digital TV In 70% Of Homes

Rupert Murdoch’s News Corp has put a variety of already screened programmes from its Fox network in the US onto his recently acquired social networking website, MySpace.com.With an aim to building web traffic and broadening the audience for its TV shows, the programmes will be available online for free and will run exclusively for three… Continue reading News Corp Puts TV Shows On MySpace For Free

There will be 36 million IPTV homes by 2011, or around seven times as many as 2006, according to new research from Informa Telecoms & Media. Despite this significant acceleration, Informa says that only 3.4% of the world’s TV households are forecast to subscribe to IPTV platforms by 2011, with operators battling for market share… Continue reading 36 Million IPTV Homes By 2011

ZenithOptimedia has downgraded its expectations for 2006 UK advertising growth by 2.0% points, and has also downgraded its expectation for 2007 by 1.1% points, while 2008 growth will remain flat at 4.6%. Analyst Merrill Lynch says that the weakness in 2006 is predominantly due to a 5.0% downgrade to ZenithOptimedia’s growth expectation for TV advertising,… Continue reading ZenithOptimedia Downgrades UK Ad Growth Forecast

Apax Partners could be on the verge of making a bid for ITV following the six months since they decided against it, according to a report in the Independent. However, the reported 130p offered by Apax per share in April is unlikely top be repeated. The Independent quotes a trader as saying: “Major investors could… Continue reading Market Rumours Suggest Possible Bid For ITV