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The worldwide video game and interactive industry is expected to grow from about $29 billion in 2005 to as much as $44 billion in 2011, according to a new report from DFC Intelligence. The forecast includes revenue from video game hardware and software, dedicated portable system hardware and software, PC games, and online PC and… Continue reading Video Game Market Could Reach $44 Billion By 2011

The BBC is like a “rather overindulged spoilt child”, according to Jim Marshall, chairman of Starcom UK, who was a panellist at the ‘Future Of TV’ seminar held in London by MediaTel Group this morning.“When you indulge spoilt children, they behave badly, and the BBC does,” he said. “It behaves badly in television in terms… Continue reading Starcom UK Chairman Says BBC Is Like A “Spoilt Child”

Piczo, a social networking site for teenagers, has appointed Chris Seth as managing director responsible for the UK and expansion into Europe.Seth joins Piczo from Richmond Events where he was managing director for UK and European operations.His background includes senior management roles at BBDO’s digital agency Proximity, Time Out Group, and the International Herald Tribune.His… Continue reading Piczo Appoints UK Director

Two TV ad campaigns, for WKD and Smirnoff Ice, will not be shown again after the Advertising Standards Authority (ASA) ruled that they broke new regulations intended to prevent alcohol ads appealing to under 18s.The new rules came into force on January 1 2005 as a result of widespread concern about drinking behaviour among young… Continue reading Alcohol Ads Broke Rules

BBC One has unveiled eight new on-screen idents today based around a circle concept. They use a new logo with a softer typeface, including a lower case “o”.The BBC moved away from the iconic globe image in 2002 (see BBC1 Unveils New Identity), but this new design is a step back towards the universally recognised… Continue reading BBC One Returns to Globe Influenced Idents

Emap2, the full service marketing communications team at Emap Advertising, has joined forces with the National Lottery to promote the new ‘Monthly Bonus’ scratchcard.The campaign, brokered by Brent Coulson at Emap˛, MPG and OMD, will launch at the beginning of October, running across Emap’s magazine, television, radio and online platforms.Targeting scratchcard players, the exclusive three-week… Continue reading Emap To Promote Lottery Scratchcard

ITV is attempting to acquire the cinema advertising business Pearl & Dean, which is being sold by SMG, according to reports in the press.ITV’s main competitor for the business is said to be Clear Channel, with private equity firms also interested in the iconic brand.ITV currently owns Carlton Screen Advertising which has 75% of the… Continue reading ITV Could Bid For Pearl & Dean

IPC Connect has announced a new partnership with Seven Publishing to launch a series of spin-off puzzle titles from the real life weekly, Pick Me Up.The first in the series, Pick Me Up Puzzles launches on October 26 and builds on the favourites from the Pick Me Up puzzle pages.The new monthly title is intended… Continue reading IPC To Launch Pick Me Up Puzzle Mag

The Newspaper Marketing Agency (NMA) has announced the world’s first commercial application of the groundbreaking “Brain Fingerprinting” technique, which allows the objective measurement of consumers’ response to advertising and its effectiveness.Working in partnership with Millward Brown, the NMA has commissioned Brainwave Science, a leading US neurological research company headed by Dr Lawrence Farwell, to conduct… Continue reading Neurological Research Into Newspaper Effectiveness

ITV is attempting to acquire the cinema advertising business Pearl & Dean, which is being sold by SMG, according to reports in the press. ITV’s main competitor for the business is said to be Clear Channel, with private equity firms also interested in the iconic brand. ITV currently owns Carlton Screen Advertising which has 75%… Continue reading ITV Could Bid For Pearl & Dean